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DATA VISUALIZATION + FOOD

Tableau Fanalytics 2015 Russell Spangler

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Page 1: Tableau Fanalytics 2015 Russell Spangler

DATA VISUALIZATION + FOOD

Page 2: Tableau Fanalytics 2015 Russell Spangler

Russell Spangler

I’M FANATICAL ABOUT FOOD*Disclaimer - I take pictures of food

Page 3: Tableau Fanalytics 2015 Russell Spangler

TableaU Public Profile

Whatcha Know About Bacon

Iron Viz Qualifier Contest - Story Points Finalist

The Life Of Spangler

Iron Viz Qualifier Contest - Quantified Self Finalist

How Much Food Can You Eat?

Iron Viz Qualifier Contest – Sports Finalist

Which Food is the Coolest?

Iron Viz Qualifier Contest – Social Media Finalist, Viz of the Day

Human Development Index

Iron Viz Qualifier Contest – Wikipedia Finalist, Viz of the Day, Viz of the Week

Finalist Cartagena Data Festival 2015

https://public.tableau.com/profile/russell.spangler

Page 4: Tableau Fanalytics 2015 Russell Spangler

Culinary School or College

The Outcome

• Bachelor and Masters in Information Systems

• Concentration on Business Intelligence and Data Analytics

• Successful career in data and analytics

• Building and managing a data visualization team using Tableau at Convergys

• Leader of Cincinnati Tableau User Group

• I did go to culinary school for a little bit

WILL WORK

FOR DATA

Please send me food,

cooking, and recipe

datasets

Page 5: Tableau Fanalytics 2015 Russell Spangler

DATA

MANAGEMENT

&

SKETCHING Mise En Place

for Data Viz

Mise En Place[mi zɑ̃ ˈplas]“Putting in Place” the

Cutting and preparing of

ingredients

Page 6: Tableau Fanalytics 2015 Russell Spangler

LIFE IS BUSYFull Time Job

Part Time Professor

Renovating a Victorian

House

Vacations Since #Data14

Belgium

FRANCE

BOSTON

AsheVILLE

CHICAGO

About the VIZ

• Icon menu to create a

simplified navigation menu

• Marks with the same color as

the background to create the

separation for the calendar

• Actions on the right menu

• Actions to provide details on

activities

Page 7: Tableau Fanalytics 2015 Russell Spangler

About the VIZ

• Icon menu to create a

simplified navigation

• Marks with the same color

as the background to create

the separation grids

• Actions on the left side

Especially when I’m on vacation

Competitive Eaters eat a lot more

than I do

I like to take pictures of my

meals on vacation

I LIKE TO EAT

ViZ Focus

• How much food do competitive

eaters eat

• What is the equivalent amount

for an alternative food

Page 8: Tableau Fanalytics 2015 Russell Spangler

INSPIRATION CAN BE EVERYWHERE

Les HALLES DE LYON - PAUL BOCUSE

Lyon, France

Symmetry: Correct or pleasing proportion of the parts of a thing

Page 9: Tableau Fanalytics 2015 Russell Spangler

The Salty Pig

Boston, MA

Pig Head Mortadella

Pistachio, Nutmeg,

Clove, Orange

BARCELONA

Boston, MA

Bone Marrow

Parsley Toast

Crispy Pork Belly

Salsa Tomatillo

TRY SOMETHING

CREATIVE

AbouT the VIZ

Image converted to ASCII design

ASCII art pivoted/unpivoted to X/Y coords

Scatter plot

Don’t be scared to try something new

Page 10: Tableau Fanalytics 2015 Russell Spangler

HAVE FUN AND TRY SOMETHING NEW UNKNOWN BREWERY

Mons, Belgium

Foie Gras w/ Citrus & FigsYou don’t have to always follow best practices

Or follow a recipe

Page 11: Tableau Fanalytics 2015 Russell Spangler

The Analysis

Number of Instagrams

6,251 #Bacon

6,070 #Burger

1,509 #Pizza

1,249 #Burrito

CONCULSIONPeople on Instagram don’t know how to find great pizza

Common Hashtags

#Food

#FoodPorn

#Love

#Yum / #Yummy

#Delicious

Share YOUR THOUGHTS

Twitter, blog, local community

SHARE YOUR VIZZES

Tableau public, online portfolio

SHARE YOUR MEALS

Friends let friends taste their food

Page 12: Tableau Fanalytics 2015 Russell Spangler

The Salty Pig Boston, MA

The Salty Pig PizzaProsciutto

Arugula

Mustard

Pale Ale Caramel

INSTAGRAM

PIZZA

THEORY

Gratuitous pizza slide

Page 13: Tableau Fanalytics 2015 Russell Spangler

FIGSBoston, MA

Fig & Prosciutto

Crisp Rosemary Crust

Fig & Balsamic Jam

Gorgonzola

Prosciutto

Crispy Calamari Tomato Sauce

Hot Peppers

Arugula

Crispy Calamari

Lemon Aioli

INSTAGRAM

PIZZA

THEORY

Gratuitous pizza slide

Page 14: Tableau Fanalytics 2015 Russell Spangler

EATALYChicago, IL

Capricciosa Pizza

Mozzarella

Mushrooms

Prosciutto Cotto

Artichokes

Tomato Sauce

Olives

Basil

INSTAGRAM

PIZZA

THEORY

Gratuitous pizza slide

Page 15: Tableau Fanalytics 2015 Russell Spangler

LESS IS MORE

Fonts & Colors

• Sans Serif Fonts (Arial, Helvetica)

• Larger and weighted (bolded) fonts to

display important pieces

• Color can provide insight, context, and draw

attention to important items

Russell HOUSE TAVERN Boston, MA

Chilled Lobster Tail

Saffron Lemon Aioli

B&G OySTERSBoston, MA

Crispy Whole BranzinoFennel and Citrus Salad

Simple colors

Yellow and red contrast

Flavors that work well

Main ingredient focus

Few ingredients

Simple colors

Gray, green and pink

Main ingredient focus

Few ingredients

Page 16: Tableau Fanalytics 2015 Russell Spangler

CORe Concept

with

Expert Execution

Bar Chart

• Remove axis

• Add labels on the bars

(add a space before

the number)

• Dual axis to creative

extra layers

• Use transparency to

layer designs

• Sort values

• Use reference lines to

add additional details

LEGAL SEA FOODS

Boston, MA

Lobster Bisque

Soups are made with

common ingredients

Great soup is made

with experience

Page 17: Tableau Fanalytics 2015 Russell Spangler

CORE Concept

With Complexity

LAC PASTISSERIE

Nice, France

Line Chart

• Color the points

• Try using area charts

• Dual axis to creative extra layers

Page 18: Tableau Fanalytics 2015 Russell Spangler

Presentation is IMPORTANTUNKNoWN

RESTAURANT

Namur, Belgium

Shrimp Croquettes

& Salads

People are visual learners and people are visual eaters If something doesn’t look appetizing people won’t want to try it

Spend time on presentation to create a clean design

Even though it is last, plating your dish is very important

Page 19: Tableau Fanalytics 2015 Russell Spangler

Make it MEMoRABLE OR Relatable

• Track the popularity and share

via social media

• Pick topics with large

audiences

• Pick current & trending topics

• Try to make your viz relevant

A LOT WINE =

A RANDOM RESTAURANT

Nice, France (Favorite Meal)

Page 20: Tableau Fanalytics 2015 Russell Spangler

PUT IT ALL

TOGETHER

About the VIZ

• Bar Charts, Text and

Shapes

• Small multiples of

countries is a single

worksheet

• Numbers above the

bars are labels while

the arrows and

numbers below is a

shape chart plotted on a

dual axis at a negative

position

• Lots of attention from an

international audience

• Lots of information in one

design

• Could be edited for other data

• Simple color pallet and fonts

Page 21: Tableau Fanalytics 2015 Russell Spangler

At the end

You Should have

a Great story

To tell

My last night in Belgium my dad ordered a beer

It was a beer that inspired his beer that won the 1989 American

Homebrewer of the Year award

He proceeded to tell stories for the entire night

THE BEER

Verboden Vrucht / Fruit Defendu

THE MEAL

Steak, Chicken and Pork on a Hot Stone

THE LOCATION

La Cervoise – Mons, Belgium

Page 22: Tableau Fanalytics 2015 Russell Spangler

Thank

YOU@russellspangler

www.linkedin.com/in/russellspangler/

[email protected]

https://public.tableau.com/profile/russell.spanglerNice, France

Brownie Recipe: http://smittenkitchen.com/blog/2006/11/blondies-for-a-blondie/