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Les modèles économiques du web
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Les modèles économiques du web
1. Modèle économique ?
Qu’est ce qu’un business model ?
Le business model se définit comme l’ensemble des mécanismes permettant à une entreprise de créer de la valeur et de capter cette valeur pour la transformer en profits.Laurence Lehmann-Ortega
Business model canvas ?
Qu’est ce qu’un revenue model ?
Revenue model is the system design by which a business monetizes its servicesSource : en.wikipedia.org
Qu’est ce qu’un business plan ?
Le business plan, découle du business model et formalise par écrit les projections d'évolution de l'entreprise.Source : fr.wikipedia.org
2. pre-internet revenue model
Non-monetary exchange
The emergence of money
The bait and hook
Franchising
Hypermarkets
3. The Internet Age
3 milliards d’utilisateurs d’internet en 2014
Les réseaux sociaux connectent le monde
Loi de Moore et capacité technologique
Longue traine & marché de niche
4. Startup & revenue model
Don't ask me about money! I'm a startup founder.
Revenue model lifetime
Short term vs
Long term
L'aire du temps
keep it simple, stupidKISS
5. Advertising
Display Ads
Display Ads : exemples
Text Ads
Text Ads : exemples
Video Ads
Video Ads : exemples
Audio Ads
Audio Ads : exemples
Search Ads
Search Ads : exemples
Promoted Content
Promoted Content : exemples
Featured listings
Featured listings : exemples
Lead Generation
Lead Generation : exemples
Ad Retargeting
Ad Retargeting : exemples
Email Ads
Email Ads : exemples
Location-based offers
Location-based offers : exemples
Affiliate Marketing
Affiliate Marketing : exemples
6. Retail
Retailing
Retailing : exemples
Marketplace
Marketplace : exemples
Sharing Economy
Sharing Economy : exemples
Aggregators
Aggregators : exemples
Group buying
Group buying : exemples
Flash Sales
Flash Sales : exemples
Digital goods
Digital goods : exemples
Virtual goods
Virtual goods : exemples
Training
Training : exemples
Pay what you want
Pay what you want : exemples
Crowdsourced Service
Crowdsourced Service : exemples
7. Subscription
Software as a Service - SaaS
Software as a Service : exemples
Freemium
Freemium : exemples
Service as a Service
Service as a Service : exemples
Content as a Service
Content as a Service : exemples
Platform as a service
Platform as a service : exemples
Sampling
Sampling : exemples
Membership Services
Membership Services : exemples
Support and Maintenance
Support and Maintenance : exemples
Paywall
Paywall : exemples
8. Mobile and Gaming
Paid App Downloads
Paid App Downloads : exemples
In-app purchases
In-app purchases : exemples
Extra Content
Extra Content : exemples
Digital-to-physical
Digital-to-physical : exemples
More and More …
Licensing - Selling Data - Donations - Transaction processing - Benchmarking - Premium - Intermediary - Peer-to-peer
…
9. Guess my revenue model
Revenue model ?
Revenue model ?
Revenue model ?
Merci pour votre attention.
BibliographieWeb And Mobile Revenue Models - collaboratif https://hackpad.com/Web-And-Mobile-Revenue-Models-final-EgXuEtSibE7
Business Model Generation - Alexander Osterwalder,Yves Pigneu http://www.businessmodelgeneration.com
10 Revenue Models for Startups You Should Know - Martin Zwilling. http://alltopstartups.com/2011/03/16/10-revenue-models-for-startups-you-should-know/ Building a business not just an app? Start with the revenue model - Mark Wilcox http://www.developereconomics.com/building-a-business-not-just-an-app-start-with-the-revenue-model/ How To Pick The Right Revenue Model For Your App - Andrew Cohen http://www.fastcolabs.com/3009429/open-company/in-depth-how-to-pick-the-right-revenue-model-for-your-app
Mobile Gaming’s Dirty Secret - Mark Wilcox http://www.developereconomics.com/mobile-gaming-dirty-secret/
How to make money with online games - Samuel Asher Rivello http://www.adobe.com/inspire-archive/march2011/articles/article1/
Kawaii goods outlet - Tonusamuel http://commons.wikimedia.org/wiki/File:Kawaii_goods.jpg
Crédits
Jonny Greenwood playing a glockenspiel with Radiohead- michell zappa http://commons.wikimedia.org/wiki/File:Jonny_Greenwood_Synth_(Amsterdam).jpg
Free Beer - Tom Morris http://commons.wikimedia.org/wiki/File:Free_Beer.jpg
