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OPTR On Peut Tout Réinventer Association InnoCherche: Réseau de veille pour dirigeants

the new digital world explained to the C-suite

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The new digital world explain to the C-Suite ... ... and the consequences of "innovation comes from the Fringe" for your business. Synthesis from the Innocherche Innovation Network which focuses on new usages and their impact on business model

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Page 1: the new digital world explained to the C-suite

OPTR

On Peut Tout Réinventer

Association InnoCherche:

Réseau de veille pour dirigeants

Page 2: the new digital world explained to the C-suite

La troisième ère de l'humanité ?

3

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1) Écriture Deconnecte le message du messager

4

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2) PresseDiffusion du savoir

5

1454

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USAGES demande …

3) Orthèse IntellectuelleTous les usages changent

ERGONOMIE

Avril 2007

Page 6: the new digital world explained to the C-suite

InnoCherche

April2007

1975

MOBILEPC InternetMainFrame

Evolution ou Révolution ?

Orthèse intellectuelle: Tous les usages changent

Page 7: the new digital world explained to the C-suite

Collaboration de masse

Nx usages

Accélération de l'INNOVATION

Copyright Innocherche 2012

Page 8: the new digital world explained to the C-suite

2 dénominateurs communs chez tous les clients

Employés

«they changed MY Business Model ! »

«the Future of Management »

ClientsProspectsSuspects

Invariant

Page 9: the new digital world explained to the C-suite

OPTROn Peut Tout Réinventer

1454 1499 1665

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1) C'était aujourd'hui…. Et demain? 8 fondamentaux pour

comprendre et décider.

8

2) Application d’un modéle de transposition à un secteur Le QS – Bien être & Santé

3) Conséquence pour nous DSI(Demain)

8

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IIOIO

assouvir un besoin. Exemple "Partager un moment heureux"

Digitalisation: l'équation économique

Page 12: the new digital world explained to the C-suite

Collaboration de masse

•Imagine !

• Peter DIAMANDIS: X Prize

Janvier 2012InnoCherche 9

3 Milliards

9

1

Page 13: the new digital world explained to the C-suite

Réseaux sociaux – Accélérateur

YOU

Nb “friends” avg = 144

N+2 : 10 000

n+3 : ~ 1 MILLION

My social graph

10

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Platform vs APPs

S”Si c'est gratuit, c'est toi le produit!“

EdgeRank

2

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"Je suis une marque ... donc je suis un MEDIA"

3

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24

"Innovation comes from the Fringe !"

1er Juillet 2014

14 Juin 2014Menaces Opportunités

4

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desintermédiation et "Sharing economy"4

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+ =

Big DISRUPT ÷10

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Full coversion by2026 ?!

20202016

2014

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Sharing economy:Pourquoi maintenant?

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Jeremy RIFKIN

Information et Energie Nx possibles

New Energy New info tool

1830-60

1880-1920

2007- ....15

5

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Janvier 2012INNOCHERCHE 9Nov. 2011Copyright Innocherche 2012 pg 9

6

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« BEST BUY GAMESTOP AND RADIOSHACK FIGHTING TO SURVIVE … RISE COMPETITOR AMAZON »

« RADIOSHACKE STOCK DOWN 75% SINCE JAN »

«they changed MY Business Model ! »

Copyright Innocherche 2012 pg 11

Page 24: the new digital world explained to the C-suite

STEPHEN QUINNCMO WALMART @ CES2012

“We need to build Ecosystems with Partners, OEM willing to share marketing info and having the same objectives”

Page 25: the new digital world explained to the C-suite

Qui va être mon conseiller, mon tiers de confiance dans ce monde devenu trop complexe ?

Reprise du pouvoir par le citoyen-consommateur

Page 26: the new digital world explained to the C-suite

Tiers De Confiance et ECOSYSTEME marketing.

Janvier 2011 22INNOCHERCHE

FriendsTrustee ou TDC

Un modèle

Page 27: the new digital world explained to the C-suite

EACH 5 ÉCOSYSTÈMES … WITH 5 DIFFT TRUSTEES ?

Time Health

Money Socialmoi

Copyright Innocherche 2012 pg 23

Education

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Page 29: the new digital world explained to the C-suite

Maison

maisonBureau

Quartier

Page 30: the new digital world explained to the C-suite

Auto

Amis

MaisonArgent

Educ

Telco course

TDCbatiment

Loisir

Cuisine

Ecran TVQS

Salle de Bain

Page 31: the new digital world explained to the C-suite

Modèle “transposition”: Trends sur les USAGES

• 5 transformations:

•from. ... sedentary to mobile

•from ... virtual to rematerial

•from. ... search to social filters

•from ... silos to ecosystems

•from ... user input to machine capture

SRC Marc DANGEARD

iCloud

Copyright Innocherche 2012 pg 29

not only Boom Box !

Shazam

Genius

Ipod

1416

7

Page 32: the new digital world explained to the C-suite

Janvier 2012 InnoCherche 16

Accélération sur 8 technoMoore’s law ?!?

12

Santé8/8

8

Page 33: the new digital world explained to the C-suite

Vijay KUMAR Mars 2012

Page 34: the new digital world explained to the C-suite

Vijay KUMAR Mars 2012

Page 35: the new digital world explained to the C-suite

Vijay KUMAR Mars 2012

Page 36: the new digital world explained to the C-suite

Usages: humans.

Techno:Moore's law

5

Jan 2010400€

Mars 2012Ted

9 Avril 2014

x4

x16

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9 Avril 2014

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9 Avril 2014

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9 Avril 2014

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8 concepts à intégrer par la DG

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Nouveaux usages ?

On Peut Tout Réinventer ?

Mais QUAND ?

Page 42: the new digital world explained to the C-suite

Digital commerce

Le point de vue client:

Omnicanal pour réduire MA compléxité

Page 43: the new digital world explained to the C-suite

tous vos clients se posent la question :« cross channel » !?! 1

9

SOURCE: Enjeux les Echos Juin 2012

Ici Canaux !

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AM

AZ

O N

35

Walmart10 b$ in 2013 out of 450

b$Bought Cosmic and

hire Neil AHSE (ex CBS)

amazon

US Only

WW Sales

Page 50: the new digital world explained to the C-suite

Classical commerce flight back

Page 51: the new digital world explained to the C-suite

Google shopping express ... One yr later

Demonstrate concept by signing 16 distributors

Avg purchase is 400$ per year or 20$ per purchase

( loose 10$ each ?!?)

... But pivot and show that by PARTNERING & working

together and using technology can compete with AMAZON

Page 52: the new digital world explained to the C-suite

Gem.... La solution avec la troisième clef

Page 53: the new digital world explained to the C-suite

E-WALLET« THE ULTIMATE BATTLE »

V.me from Visa, PayPass wallet from MasterCard, Serve from Amex, Square and ClearXchange

The 1 tr $ Gorilla: Walmart, Target, 7-Eleven, Best Buy, Publix, Sears, Shell et Sunoco 

« your unique buying experience »

PassBook iOS 6 

Copyright Innocherche 2012 pg 16

140 b$

Page 54: the new digital world explained to the C-suite

Deux révolutions

Page 55: the new digital world explained to the C-suite

Update on RTBApplication Big DATA:

RTB

Ebay advertising

Page 56: the new digital world explained to the C-suite

Marketing One2One with RTB ?

Value Added Chain

150

MS

?

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Page 58: the new digital world explained to the C-suite

Ad & Digital commerceIn US, Internet is 25% of advertising budget

at 50b$ ... of which RTB is 10 b$

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RTB.

Google and Facebook capturing

50% of offer

Page 60: the new digital world explained to the C-suite
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Next ?After Automatic ad placement, Automatic Content placement

with Groopic

Demain ?! Publicité avec product placement dépendant de qui regarde le JT

Page 63: the new digital world explained to the C-suite

Usages ....Social Networks:

Working or Not Working ?

Page 64: the new digital world explained to the C-suite

Illinois : Network is not Working because 1)Value < Fear2) not in control

Smart grid

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Network is … Working if … 1) usage > fear

2) Feel in control3) Seamless

QS

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Parfum

de demain

Passerait de …

1000 composantes essentielsà

20 composants …

que je mettrai dans ce dispenseur Scentee

Page 72: the new digital world explained to the C-suite

Health, QS

Scanadu X Prize

QS se rapproche monde du bien être

Page 73: the new digital world explained to the C-suite

Enhanced reality: new dimension

See what the naked

eye cannot see

TEDMIT

Prof William FREEMAN

Page 74: the new digital world explained to the C-suite
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Un modèle pour aider à prendre des décisionsWhat´s next ? What´s MISSING ? QS et Nutrition

•Partout doit observer 5 transformations:

•from sedentary to mobile

•from virtual to rematerial

•from search to social filters

•from silos to ecosystems

•from user input to machine captureSRC Marc DANGEAR

D

Seed to crop

Copyright Innocherche 2012 pg 29

from the bathroom to Kitchen

HappyFork

Good for you

smartphone

Page 76: the new digital world explained to the C-suite

Conclusion : OPTR .... Plus que jamais

24

"Innovation comes from the Fringe !"

Menaces Opportunités

1er Juillet 2014

14 Juin 2014

Page 77: the new digital world explained to the C-suite

On Peut Tout Réinventer

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Association InnoCherche:Réseau de veille pour dirigeants

Merci