Sasha Ermolenko Portfolio Favorite Cases 2014

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    16-Aug-2014

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Portfolio Favorite Cases 2014

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D I G I T A L A R T D I R E C T O R + 7 ( 9 2 5 ) 3 0 5 8 5 9 9 e x o @ n e k t o . c o m w w w . f a c e b o o k . c o m / s a s h a . e r m o l e n k o F A V O R I T E C A S E S D I G I T A L A R T D I R E C T O R ! ! ! ! Client Visa ! ! ! ! Agency Proximity Moscow BBDO Group B-reel Art direction ! ! www.sochi-scroll.ru O L Y M P I C A C T I V A T I O N S C R O L L T O S O C H I S C R O L L T O S O C H I This year Russia hosted the Olympics, but for the majority of Russians the tickets turned out to be too expensive. Visa had 17 packages for two - and we aimed to give them to those who wanted to be there more than anything. ! O L Y M P I C A C T I V A T I O N During a year of training for the Olympics, a cross-country skier covers 15,000 km. We asked people to do exactly the same. In the two biggest social networks there appeared a virtual track from Vladivostok to Sochi, where everyone could surmount their 15,000 km no matter their age, weight or job experience. The only thing they had to do was to scroll through as fast as they could and be the quickest to the finish line. Watch on Vimeo A H M A D T E A M U S I C F E S T ! ! ! ! Client Ahmad Tea Ltd ! ! ! ! Agency Deluxe Interactive ! ! ! Art direction Design P R O M O S I T E www.ahmadteafest.ru R E X O N A L O T U S F 1 ! ! ! ! Client Unilever ! ! ! ! Agency Deluxe Interactive Design P R O M O S I T E www.rexonalotus.ru R E S P O N S I B L E K I L O M E T R E S ! ! ! ! Client Intouch ! ! ! ! Agency Proximity Moscow BBDO Group Art direction Motion graphics design ! A C T I V A T I O N www.be-in-touch.ru R E S P O N S I B L E K I L O M E T R E S Speeding is a serious issue in Russia. It is the major contributor to Russias fifth place in the worlds ranking os road fatalities per year. ! The idea was simple: Let drivers help those who had become victims of fast driving by trips without speeding. The emotional message is strong. ! Intouch announced that it would donate 1,000,000 rubles to help those who had become victims of fast driving if drivers would contribute by changing their driving habits. A C T I V A T I O N Drivers were asked to install an OK.INTOUCH app from AppStore or Google.Play, that recorded and analysed every trip by car. If the driver obeyed the speed limit for most of the trip, he would be given a green ticket with an amount of money to be added to a virtual bank. ! When Russias drivers had contributed 1 000 000 virtual rubles in total which they did 2 times faster than was expected Intouch donated the real sum. Watch on Vimeo ! ! ! ! Client Henkel Art direction Design ! ! www.deni-sovetchikam.ru P R O M O S I T E U S E L E S S A D V I C E S ! ! ! ! Agency Deluxe Interactive U S E L E S S A D V I C E S , 3 . P R O M O S I T E , , , , . ! . Watch on Vimeo D I G I T A L A R T D I R E C T O R N O N C O M M E R C I A L ! ! ! ! Client Local Time ! Branding Art direction Design ! ! www.localtime.ru I D E N T I T Y & P R O M O S I T E L O C A L T I M E A N T I C A F E L O C A L T I M E A N T I C A F E LocalTime , . , , . I D E N T I T Y & P R O M O S I T E . Watch on Vimeo D I G I T A L A R T D I R E C T O R B O N U S Sasha Ermolenko Illustrations S E R I E S O F I L L U S T R A T I O N A N A T O M Y O F P A I N Want more? S E R I E S O F I L L U S T R A T I O N S O U L G E O M E T R Y Sasha Ermolenko Illustrations Want more? Want more? S E R I E S O F I L L U S T R A T I O N E M O T I O N S Sasha Ermolenko Illustrations D I G I T A L A R T D I R E C T O R W A N T M O R E ? + 7 ( 9 2 5 ) 3 0 5 8 5 9 9 e x o @ n e k t o . c o m w w w . f a c e b o o k . c o m / s a s h a . e r m o l e n k o