2012 UT Style Guide Finalv2

8/13/2019 2012 UT Style Guide Finalv2

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The University of Texas at Austin

IDENTITY STANDARDS GUIDEWinter 2012


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IDENTITY STANDARDS GUIDE

IDENTITY

STANDARDSGUIDE

Introduction

PG 1 OVERVIEW

Official Wordmark

PG 3 PRIMARY / ENDORSED WORDMARKS

PG 4 BLACK / WHITE / GRAY USAGE

University Tagline

PG 5 UNIVERSITY TAGLINE

PG 6 UNIVERSITY TAGLINE USAGE

Wordmark Requirements

PG 7 MINIMUM SIZE REQUIREMENTS

PG 8 MINIMUM CLEAR SPACE

PG 9 INCORRECT / UNACCEPTABLE USAGE

Color Palette

PG 10 PRIMARY COLOR PALETTE

PG 11 SECONDARY COLOR PALETTE

Typography

PG 12 DISPLAY / HEADLINE TYPOGRAPHY

PG 13 BODY COPY TYPOGRAPHY

PG 14 WEB / WORD-PROCESSING TYPOGRAPHY

University Seal

PG 15 UNIVERSITY SEAL USAGE

About This Guide

PG 16 CONTACT INFORMATION


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IDENTITY STANDARDS GUIDE 1Introduction

As communicators on the Forty Acres we are

gatekeepers of UTs visual identity. Therefore it

is vital that we project a single and clear image

through a coordinated identification program

that consistently positions the University as the

leading public research university in the nation.

The following identity standards of type, form,

and color all contribute to stronger brand

recognition.


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IDENTITY STANDARDS GUIDE 2Overview

Components of The University of Texas at

Austin Identity

Our visual identity is built from color, typography,

imagery, layout, and design, all of which help

create a distinctive University style.

At a minimum, three components must be

included in our communication materials to

adhere to our identity standards:

1. The University of Texas at Austin wordmark

2. Primary and secondary fonts

3. Primary and secondary colors along with

accent colors

This manual is a reference guide for University

staff, administrators, and partners who need

to understand the philosophy of and necessity

for identity standards at The University of

Texas at Austin.

Overview to Identity Standards

Management

What are Identity Standards?

Identity standards is a process that uses a

common, universal discipline for managing the

The University of Texas at Austin visual identity

throughout the University.

Why Do We Need Identity Standards?

Use of this guide will help our organization

communicate better how important it is

that brand positioning is a key ingredient to

communication success.

Identity Standards Allows The University of

Texas at Austin to:

Firmly establish UTs identity and increase

overall brand awareness

Help unify our large and multifaceted

organization

Create more powerful communications that

will help gain new students and faculty


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IDENTITY STANDARDS GUIDE 3Official Wordmarks

Primary Wordmark (stacked, preferred)

Endorsed Wordmark (horizontal)

Official Wordmarks

The University of Texas at Austin wordmark is the primary means by which we are recognized and should

appear on all University communications. The wordmark has been specially drawn and spaced and must

never be redrawn or changed. The wordmark should never be stacked or positioned in any way, other than

that designated by the guidelines.


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IDENTITY STANDARDS GUIDE 4Black / White / Gray Usage

Black / White / Gray Usage

Black, white, and gray are the only alternate colors when the burnt orange (PMS 159) cannot be used.

Both the primary and endorsed wordmark configurations can be reversed out when the background is burnt

orange (PMS 159), black, or gray.

Both the primary and endorsed wordmark configurations can be displayed in grayscale using 80% black.

Endorsed Black Wordmark

Endorsed White Wordmark (reversed out)

Primary Wordmark (stacked, preferred)


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IDENTITY STANDARDS GUIDE 5University Tagline

University Tagline

The people of The University of Texas at Austin faculty, staff, students, and alumni have had and

continue to have a major impact around the world in all walks of life. In their own ways, they communicate

the values, character, and distinctive qualities of our community.

Its true: What starts here really does change the world. Our tagline tells the story of the people who make UT

one of the worlds leading research universities. We must communicate that message consistently by using the

University tagline in our print and online materials.

The tagline has been specially drawn and spaced and must never be redrawn or changed. The words included

in the tagline, including their order, must not be changed or revised.


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IDENTITY STANDARDS GUIDE 6University Tagline Usage

University Tagline Usage

Using the tagline and wordmark in the following combinations serves as an exceptional way to reinforce our

brand personality bold, passionate, competitive, loyal, unique, and innovative in print materials, on

banners, and in online communications.

These tagline/wordmark combinations also work well as a sign-off on the back of print materials such as

brochures, reports, proposals, invitations, and publications.

When the bur nt orange (PMS 159) cannot be used, follow the guidelines for alternative colors outlined for

the wordmark.

Endorsed Wordmark with Tagline (horizontal, preferred version)

Tagline with Endorsed Wordmark (stacked option for secondary use)

Primary Wordmark (stacked option for limited use)

Large Format

(use large format version when tagline is

larger than 2.5 wide.)

Small Format

(use small format version when tagline is

smaller than 2.5 wide to maintain readabilty.)


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IDENTITY STANDARDS GUIDE 7Minimum Size Requirements

Minimum Size Requirements

To ensure adequate legibility, do not reproduce the wordmark smaller than the samples below.

1.75

(horizontal)

2.625

(horizontal)

0.75

(stacked)

1.75

(stacked)

1.75

(horizontal & stacked tagline)

Wordmarks with Taglines

Wordmarks


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IDENTITY STANDARDS GUIDE 8Minimum Clear Space

Minimum Clear Space

In order to maintain the integrity and establish the strength of the The University of Texas at Austin wordmark,

a clear space must be kept all around the wordmark.

Do not crowd the wordmark with other text or graphics. No other elements such as type or graphics shouldappear in the area indicated by the dotted lines below.

The clear space around the stacked wordmark equals the height and width of the X in TEXAS. The clear

space around the horizontal wordmark doubles the height and width of the X in TEXAS. Examples are

shown below.

Wordmarks with Taglines

Note:X Height is divided in

half on stacked wordmark

with horizontal tagline.

Wordmarks


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IDENTITY STANDARDS GUIDE 9Incorrect / Unacceptable Usage

Incorrect / Unacceptable Usage

The examples below show incorrect and unacceptable usage.

1. Do not change the proportion of the logo.

2. Do not change the colors of the logo.

3. Do not change the typeface.

4. Do not apply effects such as drop shadows.

5. Do not screen bur nt orange (PMS 159).

Do not alter the logo in any way.

1

4

2

3

5


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IDENTITY STANDARDS GUIDE 10Primary Color Palette

Primary Color Palette

When producing materials on behalf of The University of Texas at Austin, it is vital that all parties abide by

the standards of identity and message. The overall identification program is supported by the correct and

consistent use of its identity standards.

Colors shown here are approximate and not intended for matching. Please refer to standard Pantone color

chips for accurate color matching.

PANTONE 159

Official Burnt Orange

(print)

C 0

M 65

Y 100

K 9

HEX Code: CC5500

R:203 G:96 B:21

PANTONE 540 CP

The + Series

Color Bridge Coated

C 100

M 57

Y 12

K 66

HEX Code: 003057

R:0 G:48 B:87

PANTONE 5493 CP

The + Series

Color Bridge Coated

C 47

M 4

Y 16

K 16

HEX Code: 7FA9AE

R:127 G:169 B:174

PANTONE 577 CP

The + Series

Color Bridge Coated

C 35

M 2

Y 58

K 0

HEX Code: A9C47F

R:169 G:196 B:127

PANTONE 5473 CP

The + Series

Color Bridge Coated

C 86

M 20Y 32

K 51

HEX Code: 115E67

R:17 G:94 B:103

PANTONE 623 CP

The + Series

Color Bridge Coated

C 37

M 4Y 26

K 10

HEX Code: 9AB9AD

R:154 G:185 B:173

PANTONE 130 CP

The + Series

Color Bridge Coated

C 0

M 32Y 100

K 0

HEX Code: F2A900

R:242 G:169 B:0


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IDENTITY STANDARDS GUIDE 11Secondary Color Palette

PANTONE 7529 CP

The + Series

Color Bridge Coated

C 3

M 4

Y 14

K 8

PANTONE Warm Gray 6 CP

The + Series

Color Bridge Coated

C 14

M 19Y 21

K 39

PANTONE 7501 CP

The + Series

Color Bridge Coated

C 6

M 10

Y 30

K 2

PANTONE Warm Gray 3 CP

The + Series

Color Bridge Coated

C 9

M 11Y 13

K 20

PANTONE 7485 CP

The + Series

Color Bridge Coated

C 9

M 0

Y 18

K 0

PANTONE Cool Gray 10 CP

The + Series

Color Bridge Coated

C 40

M 30Y 20

K 66

PANTONE Warm Gray 11 C

The + Series

Color Bridge Coated

C 26

M 36

Y 38

K 68


The + Series

Color Bridge Coated

C 16

M 11Y 11

K 27

HEX Code: D6D2C4

R:214 G:210 B:196

HEX Code: A59C94

R:165 G:156 B:148

HEX Code: D9C89E

R:217 G:200 B:158

HEX Code: BFB8AF

R:191 G:184 B:175

HEX Code: D0DEBB

R:208 G:222 B:187

HEX Code: 63666A

R:99 G:102 B:106

HEX Code: 6E6259

R:110 G:98 B:89

HEX Code: A7A8AA

R:167 G:168 B:170

Secondary Color Palette


The + Series

Color Bridge Coated

C 8

M 5

Y 7

K 16

HEX Code: C8C9C7

R:200 G:201 B:199


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IDENTITY STANDARDS GUIDE 12Display / Headline Typography

Display / Headline Typography

The University of Texas at Austin typographic identity is visible across many communication applications,

including print, electronic, and environmental displays. To communicate in a consistent tone, type selections

have been made that best represent the University.

Benton Sans is a display font used for headlines. Several weight options are available. The display font may

also be used for body copy in cases where there is not a lot of content.

Do not electronically expand or condense typefaces.

If you need help obtaining this font, contact Donna Coffelt at [email protected]. You will need to

provide the following information.

College/school/unit name

Director or managers name

Contact information for the graphic designer (address, phone, and email)

Benton Sans Light

Benton Sans Light Italic

Benton Sans Book

Benton Sans Book Italic

Benton Sans Regular

Benton Sans Regular Italic

Benton Sans Medium

Benton Sans Medium Italic

Benton Sans Bold

Benton Sans Bold Italic


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IDENTITY STANDARDS GUIDE 13Body Copy Typography

Body Copy Typography

When setting text, the recommended point size is 9 pt. on 14 pts. of leading. This may be increased or decreased as space

dictates. Please note Charter can be set at a lower point size and maintain good legibility. It is not recommended that Charter

be set at more than 10 points for most publications, but it is not a rule.


If you need help obtaining this font, contact Donna Coffelt at [email protected]. You will need to provide the

following information.

College/school/unit name

Director or managers name

Contact information for the graphic designer (address, phone, and email)

Charter ITC Standard Regular

Charter ITC Standard Italic

Charter ITC Standard Bold

Charter ITC Standard Italic

Charter ITC Standard Black

Charter ITC Standard Black Italic


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IDENTITY STANDARDS GUIDE 14Web / Word-Processing Typography

Web / Word-Processing Typography

In Web and word-processing applications, Arial may be substituted for Benton Sans when Benton Sans is not

available. Times may be substituted for Charter when Charter is not available. These typefaces are widely

available on most PCs and Macs.


Arial Regular

Arial Italic

Arial BoldArial Bold Italic

Times Regular

Times Italic

Times Bold

Times Bold Italic


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IDENTITY STANDARDS GUIDE 15University Seal Usage

University Seal Usage

The University of Texas at Austin seal is an important element in our visual identity. Its use is reserved for

official communications from the Office of the President as well as on business cards and stationery for all

colleges, schools, and units, on official business documents, and on certificates that describe a students

academic relationship to the University. The seal may not be used on any other print materials, banners, andsigns, etc.

When produced in color the seal should always appear in The University of Texas at Austin signature color,

burnt orange (PMS 159). No other color is accepted with the exception of an all black and all white version for

reverses on dark backgrounds.

The full-color version is permitted for use only by The University of Texas System.

Graphic filters, such as drop shadows, bevels, 3-D effects, embosses, or glows should not be applied to the seal.

Any manipulation or alteration is str ictly prohibited.

Use of the University seal is prohibited without written consent from the Office of Trademark Licensing and

University Communications.

Note:The color seal is retired and will no longer be offered on business cards.


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Contact Information

For more information about the use of these visual identity standards, contact University Marketing and

Creative Services.

Donna Coffelt

Manager of Creative Services

Walter Webb Hall, WWH 224

[email protected]

512.475.6078

David Von Hatten

Director of Creative Services

University Development Office, DEV 4.100

[email protected]

512.232.5297

Documents

2012 UT Style Guide Finalv2