France

AR DRONE

Sommaire • 2010 review

– Quantitative

– Qualitative

• 2011

2010 Purchases

Quantity HT

Spare parts AR Drone 16 110 170 642

PF - AR DRONE 16 885 3 588 063

Total 32 995 3 758 704

13 360 AR Drones

sold to FNAC

1568

1135

1019

674 702 702

344 322 325

404 418 381

287

354

524

623

903

1211

1085

379

0

200

400

600

800

1000

1200

1400

1600

1800

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

FNAC Sell out

AR Drone 4 Parrot Propellers (for AR.Drone) 8 Parrot Battery (for AR.Drone)

& 11 470 accessories…

8 Parrot Battery (for AR.Drone) 6508 4 Parrot Propellers (for AR.Drone) 1881 11 Parrot Mounting Tools (for AR.Drone) 1260 1 Parrot Indoor Hull (for AR.Drone) 493 12 Parrot Gears and Shafts (for AR.Drone) 446 7 Parrot Central Cross (for AR.Drone) 283 3 Parrot Motor (for AR.Drone) 216 9 Parrot Charger + Power Supply + Plugs (for AR.Drone) 189 10 Parrot Body Set + Frontal Camera (for AR.Drone) 47 5 Parrot Mainboard + Vertical Camera (for AR.Drone) 41 15 Parrot Outdoor Hull Blue (for AR.Drone) 33 14 Parrot Outdoor Hull Yellow (for AR.Drone) 30 2 Parrot Outdoor Hull Green (for AR.Drone) 24 6 Parrot Navigation Board (for AR.Drone) 19

Fnac Turnover (sell out) 2010

C A HT (SALES)

Ar Drone

(13 360 x 299,90 TTC)

3 350 000 HT

Accessories 228 000HT

TOTAL 3 578 000HT

DEMO DAYS/EXPERIENCE

EVENTS

Recap Demo Days/Experience

Date PrécisionNbre de

jours

Nbre de

MagasinsTotal

Nbre de

jours

Nbre de

Magasins

Nbre

d'animateursTotal

20&21 Aout 2 3 6 2 2 6 12

3-sept. Soirée One 1 12 12 0

3&4 Sept 2 1 2 2 4 12 24

9&10&11 Sept 0 3 1 6 18

10&11 Sept 2 13 26 2 1 6 12

10-sept Soirée Adhérent 1 10 10 0

17&18 Sept 2 2 4 0

26 au 31 Oct Paris Game Week 6 2 12 0

28&29&30 Oct Salon des Technologies 3 3 9 0

4&5&6 Nov Salon des Technologies 3 4 12 0

26&27 Nov 2 16 32 0

17&18&19 Dec 3 12 36 0

161 66

Demo Days Experience

Animation Drone Fnac H2 FY2010

EXPERIENCE AR DRONE 3&4 SEPT

ANIMATIONS AR DRONE 3&4 SEPT

DEMO DAYS DRONE FNAC

27&28 November

DEMO DAYS IN 16 FNAC STORES :

DEMO DAYS DRONE FNAC

17&18&19 December

DEMO DAYS IN 12 FNAC STORES :

PARIS GAMES WEEK 27-31 OCTOBER

XMAS TREE

DRONE

CATALOGUES

CATALOGUE FNAC MOBILE

AR DRONE / FNAC Catalogue Xmas

WEB SITE

AR DRONE / FNAC Home Page

AR DRONE / FNAC Home Page GPS, Mobile Phone

AR DRONE / FNAC Home Page GPS, Mobile Phone

WEB AD FNAC

FACEBOOK

DRONE / FNAC COMPETITION

Implementation in store

STORE FRONT

FNAC CHAMPS-ELYSEES

LINEAIRE AR DRONE

FNAC CHAMPS-ELYSEES

VIDEO AR DRONE

FNAC TERNES

COMMUNICATION DRONE

FNAC FORUM