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Ana Carla Fonseca Reis &Pe ter Kageyama (Org.)

CREATIVECITY PERSPECTIVES

1st .Edit ion

So PauloGarimpode Solues &Crea t ive Cit ies Product ions

December2009

ISBN:978-85-63303-00-4


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CREDITS

EDITORSGarimpode Solues&Crea t ive Cit ies Product ions

ORGANISERSAna Carolina Fonseca Reis&Pe ter Kageyama

CREATIVEEduardoSantosRafae l Nascimento

COPY EDITOREduardoSantos

ILUSTRATION

Rafae l Nascimento

ART DIRECTORAndreza Silviano

D

ES

KTO

PPU

BLISHING

Jamil ElhailDaniel Farias

AUTHORS

Ana Carla Fonseca Reis and Andr UraniJaime LernerJorge MelguizoBill StricklandPe ter KageyamaAvr il Jof feEnricoBertacchiniRolando Borges Mart insJordi PardoJean -Louis BonninEvert VerhagenAnamaria WillsJohn HowkinsLisbe th IversenEina t KalischRotemCharles Chin-RongLin


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INDEX

PREFACE - THECREATIVECITY: THE STORY OF A CONCEPT Charles LandryINTRODUCTIONREPENSECREATIVECITIES A BRAZILIANEXPERIENCE

Ana Carla Fonseca Reis and Andr UraniEVERY CITY CAN BE A CREATIVE CITY Jaime LernerMEDELLIN, A CREATIVECITY Jorge MelguizoCREATIVECITY Bill StricklandCREATIVECITY Pe ter KageyamaCREATIVECITIESORCREATIVEPOCKETS?REFLECTIONSFROMSOUTH AFRICA

Avr il Jof feFROM URBANREGENERATION TO THECREATIVECITY: THEROLEOFCULTURALPOLICIESIN THECITY OF TURIN EnricoBertacchiniLISBON:CREATIVE? RolandoBorges Mart insMANAGEMENT ANDGOVERNANCEFORCREATIVECITIES Jordi PardoNANTES, A CREATIVECITY? Jean -Louis BonninNET CITY QUALITY Evert VerhagenCREATIVECITIES BUILDING ON WHAT WEVELEARNED

Anamaria WillsCREATIVEECOLOGIES

JohnH

ow

ki

nsURBANDEVELOPMENT, CLIMATE ANDENVIRONMENT ASCOMPETITIVE ADVANTAGES Lisbe thIversenTHE PUBLIC DOMAIN IN THE CREATIVE CITY Eina t KalischRotemCREATIVECITIES ANDURBANGOVERNANCE: A TALEOF TWOCITES IN TAIWAN - TAIPEI ANDKAOHSIUNG Charles Chin-RongLinAFTERWARD ANDNEXT STEPS Pe ter Kageyama


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PREFACETHECREATIVECITY: THE STORY OF A CONCEPTCharles Landry


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INTRODUCTIONAna Carla Fonseca Reis


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REPENSEOtavioDias


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001.016.CREATIVECITIES A BRAZILIAN EXPERIENCE

CREATIVECITIES A BRAZILIAN EXPERIENCEAna Carla Fonseca Reis & Andr Urani


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Creative city drawinga concept inprogress.

A creativecity is constantly

t ransforming its socioeconomic

structure, basedon thecreativity of its dwellers

andon theculturaland

economicambiance it of fers.



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P teo doColgio (downtown)


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Small creat ive cit ies introducingGuaramiranga.


Largo13

Lade ira PortoGeral (downtown)


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A very bigcreativecity (?) SoPaul

Subway during the WorldCup


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Paving the way toa creative c andavoiding traps in the midd

23de Maio Avenue

15de NovembroStr ee t


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PICTURES ACKNOWLEDGEMENT


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009.016.EVERY CITY CANBE A CREATIVECITY

EVERY CITY CAN BE A CREATIVE CITYJaime Lerner


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Inst itutoJaime Lerner

Barigui Park


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Passauna Park(Lina Faria / Inst ituto Jaime Lerner)

The Garbage tha t is not Garbage program The Leaves Family

Str ee t Marke t at the Historical Dist rict

So LourenoPark (Lina Faria / Inst ituto Jaime Lerner)

The 24 Hours Str ee t(Lina Faria / Inst itutoJaime Lerner)


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The Green Exchange Program

Cyclingand joggingpa ths(LIna Faria / Inst itutoJaime Lerner)

Public tr ansport ationSystemCut iriba - BrazilDedicated lanes in the Structural Sector

XV of November Str ee t (Flowers Str ee t), f irstpedest rian mall inBrazil (LIna Faria / Inst ituto Jaime Lerner)


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(Inst itutoJaime Lerner)

Historical Dist rict(Lina Faria / Inst ituto Jaime Lerner)

Paiol Thea tr e(Lina Faria / Inst ituto Jaime Lerner)

Polish Woods Park

Bus Types and Boarding TubsCurit iba - Brazil.(Inst itutoJaime Lerner)


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City of Curit iba Heritage Landmark - Historical Dist rict (Inst itutoJaime Lerner)

CuritibaSkyline,aerial view(Inst itutoJaime Lerner) Open University for theEnviroment

TheCulturalConvoy (GovernodoEstadodoBotanicalGarden(LinaFaria/Inst itutoJaimeLerner)

PedreirasPark - TheWireOpera(LinaFaria/Inst itutoJaime Lerner)

Worlds NatureGames(GovernodoEstadodoParan)


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013.016. MEDELLIN, A CREATIVECITY

MEDELLIN, A CREATIVECITYJorge Melguizo


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Panoramic views


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The Role playedby tourism.

Cable car at the Nort heast ern At re

Openingof the Library Park De La Quintan

Read ing House

Cultural Center Moravia (oldgarage dump)



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Looking forward:howcan we avoid the increase of social inequalit ies.

24 Murals Popular and Granizal


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Libary Park Espaa

Libary Park

Libary Park San Javier

Libary Park La Ladera

Network of Music Schools



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Libary Park San Javier Pedest rian way Social Interest huses

In the past Iwouldhave saidBerlinor Prague or Washington.Today I think Id recommend a visit toMede llin, Colombia.It may seemodd, but this is a tremendously pleasant city, current ly very safe, witha very peculiar ambiance.

Its dwellers are extraordinarily nice and, for a reason Icannot fully grasp, I fee l very well there.

Omar Lpez Vergara, Director, Nat ional Geographic inSpanish.

PICTURES ACKNOWLEDGEMENTS:Mede ll inCity Hall


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CREATIVECITYBill Strickland

004.016.CREATIVE CITY


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Def ininga creat ive city.

Becominga creat ive city.


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The role of leadership.

004.016.CREATIVE CITY


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Tourism.

Avoidingpolarizat ions.


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015.016. CREATIVECITY

CREATIVECITYPe ter Kageyama


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Wha t s a creat ive city?Wha t are its common trait


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Howdoes a place become (or reveals itself)a creat ive city?



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Wha t kindof leadership isrequired, bothpublic and private and wha t s the role of the organised civil society?


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Howdoes tourism factor into the process?



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As places become successful,howcanweavoidpolarisations andeconomic stratification, suchaswagediscrepancy andgentrification?


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003.016.CREATIVECITIESORCREATIVEPOCKETS?REFLECTIONS FROM SOUTH AFRICA

CREATIVECITIESORCREATIVEPOCKETS?REFLECTIONSFROMSOUTH AFRICAAvr il Jof fe


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Creativecities indevelopingcountries.

Vilakazi st ree t public enviroment upgrade .Tr inity Session (JDA)


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At what point is acity acreativecity?

The NelsonMandela Bridge, Newtown

Water Ballet , Fountains at NelsonMandelaSquare

Giant Why Man, Sandton.One of 50 sculptlight installat ions being installed along thSandtonCentr al Spine MaudeStr ee t.


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Brenda Fassie inNewtown, Johannesburg, Joburg News, March2006

Cape TownJazz Fest ival Post er

Leadershipandgovernanceofcreativecities.


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The Brickfields HousingDevelopment inNeJohannesburg



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Creativecities and tourism:drivingtheprocess or aby-product?

The UnionBuildings, Pretoria, City of Tshwane


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Sandblasted artworks on the glazed sect ionsof the BRT st at ionentr ances. Source:www.onair.com

Creativecity ideas andprojects indevelopingcountries and their citiesof inequality.



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MarcoCianfane ll i HillbrowBerea Yeoville public art

Key challenges which require creat ive solut ions frothe city.


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Firewalker Ioburg(Kentr idge Marx)


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PICTURES ACKNOWLEDGEMENT


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007.016.FROMURBANREGENERATION TO THECREATIVECITY: THE ROLEOF CULTURALPOLICIES IN THECITY OF TURIN

FROM URBANREGENERATION TO THECREATIVECITY:THEROLEOF CULTURALPOLICIES IN THECITY OF TURINEnricoBertacchini


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A not very oldpicture from Turin: the one indust rial company townmodel and i


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Buildingupa creat ive districttroughcultural policies.



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Lessons and outcomes.



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Figure 1 - City Cultural Expenditures ( Mill ion)


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LISBON:CREATIVE?RolandoBorges Mart ins

016.016. LISBON: CREATIVE?


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BoBos needed(increat ive cit ies)


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Creat ive classes and creat ive cit ie

Aerial viewof Lisbon. (Parque EXPO)



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And Lisbon?

The new Museumof Carr iages inLisbon, a P-M-B-P, PauloMendes da Rocha , Architects

Ltd./ MMBB Architects Ltd./ Bak GordonArchitects , Ltd./ Proa fa Enginee ringServices,

Inc. Ext ernal Consort iumproject



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012.016.MANAGEMENT ANDGOVERNANCEFORCREATIVECITIES

MANAGEMENT ANDGOVERNANCEFOR CREATIVECITIESJordi Pardo


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Wha t is a creat ive city?Wha t are itsgeneral features?

Jordi Pardo


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3-D Simulat ion (Barcelona Media Virt ual Laboratory)



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Jordi Pardo


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Jordi Pardo



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How is a place transformed intoa creat ive city?

Jordi Pardo


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Jordi Pardo



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Wha t kindof leadership isrequired and wha t is the role ofcivil society organizat ions?

Jordi Pardo


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Howdoes tourism take part in the process?

Jordi Pardo



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How is it possible toavoidpolarizat ionand economstrat if icat ion, as well as salary dif ferences and gentrif icat ion?


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010.016.NANTES, A CREATIVECITY?

NANTES, A CREATIVECITY?Jean-Louis Bonnin


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Le Lieu Unique


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Thinkinganewways of producin

and showingall theculturalevents (ranging f romopera to

festivals andeducation).


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Integratingculturalprojects at

theheart of places where the

population lives andgoes toand

occupyingurbanpublic spaces.



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Takingcontrolagainof wasteland, industrialpremisespart of our

heritage, throughcontemporary

andcreativeuseof the space.


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Theexistenceof anartistic

andcreative scene recognized

nationally and internationally.



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008.016.NET CITY QUALITY

NET CITY QUALITYEvert Verhagen


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City transformat ions.

Bilbao


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Clean, green and safe.

Creativeeconomy



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Identity.

Bilbao


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Open.

Flow.

Art.

CaroBonink Bewoners Noord



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Public space: the market of the creat ive economy.


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Parks and squares.

Water.

CaroBonink Bewoners Noord



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Heritage.

Events.

Leadership.

Elite.


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Talent .

Enterprise.

Housing.

Change.



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Net City Quality.


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002.016.CREATIVECITIES BUILDINGON WHAT WEVE LEARNED

CREATIVECITIES BUILDING ON WHAT WEVELEARNEDAnamaria Wills


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The EconDev of f icer suddenly

leaned forward,eyes sharpandintent:Yes, Anamaria, he said.The creative sector has done well by us but now,what is the sector doing for the rest of the

citys economy?1


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But have we doneas well as we shouldhave done?

Chengdu City (CIDA)

002.016.CREATIVECITIES BUILDINGONWHAT WEVE LEARNED


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Mart inSmith - Radiant Works (Chris Lawton)


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Ba tes Mill inside (Ba tes Mill)

002.016.CREATIVECITIES BUILDINGONWHAT WEVE LEARNED


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Huddersf ieldOpen Studio Trail (HOST)


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So lets tempt fate andask howmight we do that?

People and artwork (HOST)Samantha Bryan work (CIDA)

002.016.CREATIVECITIES BUILDINGON WHAT WEVE LEARNED


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Beaumont Studios (Beaumont Studios)

Chengdu openair sculptures (CIDA)


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011.016.CREATIVEECOLOGIES

CREATIVEECOLOGIESJohn Howkins


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014.016. URBANDEVELOPMENT, CLIMATE ANDENVIRONMENT ASCOMPETITIVE ADVANTAGES

URBANDEVELOPMENT, CLIMATE ANDENVIRONMENT ASCOMPETITIVE ADVANTAGESLisbeth Iversen


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The city centre.


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Industrial andcommercial areas.



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Travel and tourism.

Bergen - coty tha t is aware of the ef fects of climate change.

(Oddmund Lunde)


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EcoCity.



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Some examples.


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The cit i centr e the alvenniger are physical expressions of a public right of access. Torgalmenningerin the hea rt of Bergen.(Ben te Laad ing)



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006.016. THEPUBLICDOMAIN IN THECREATIVECITY

THE PUBLIC DOMAIN IN THE CREATIVE CITYEinat Ka lischRotem


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If onedoes not know towhichpor t one is sailing, nowind is favourable.Seneca

Striving toenhance creat ivity (and not just the creat ive class).


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The concept of Publicness10:a qualitat ive feature of the public place.

Annual school kite event,Haifa beach(EinatKalischRotem)

Chess ingeneva (Einat KalischRotem) Get onboard(Idan Gazit)


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Publicness and its relat ion to tolerance and the creat ive class.

Homeless, ethics andjust ice (Idan Gazit)


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Illustration1 various profiles of publicne


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Illust rat ion2 Similar public spaces;dif ferent publicnesses.


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The role of architecture in the creat ionof publicness.

Illust rat ion3 Expressingpublicness inEKGgraph.



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Illust rat ion 4 Golden Age &Contemporary publicness:a comparison.

Anexemplary

publicness

:the DamSquare

inGolden Age Amsterdam.


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How toachieve

vividpublic places:a couple of advises fordesigners.

IbnGabirol&KingDavid, Tel Aviv centennial(IdanGazit)

Mee t me at the corner, Rothshild - Shenkin st(IdanGazit)

No tit le (IdanGazit)


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Port Bordwalk, Tel Aviv (IdanGazit) Roof top3, Tel Aviv centennial (IdanGazit) Stage &people, Tel Aviv centennial (IdanG


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005.016.CREATIVECITIES ANDURBANGOVERNANCE: A TALEOF TWOCITES IN TAIWAN - TAIPEI ANDKAOHSIUNG

CREATIVECITIES ANDURBANGOVERNANCE:A TALEOF TWOCITES IN TAIWAN - TAIPEI ANDKAOHSIUNCharles Chin-RongLin


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The creat ive city: Taipei perspect i

The ZoningMap of Taipei. (Department of UrbanDevelopment , Taipei City Government)

Taipei 101and Taipei new Xinyi Dist rict , 2006. (Charles Lin)


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Developing the Taipei Crea t ive Corridor:rede lineat ingurban roles.

The skyway systemof Taipei New Xinyi D(Charles Lin)

The aerial viewof Taipei new Xinyi Dist r2006. (Department of Urban Development ,City Government)



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Neihu Hi-Tech Indust rial Dist rict , Taipei.(Charles Lin)

Taipei 101and its surroundings in Taipei New Xinyi Dist rict. (Charles Lin)


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Promot ing social and economic development througcultural industries: launchingexperimental programfor creat ive industry parks.

The regenerat ionprocess of West End downtown, Taipei,1985~1999.(Charles Lin)

1985

1990

1999

1999

A richand pedest rians-friendly dist rict inolddowntownof Taipei.(Charles Lin)



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The impressionof Kaohsiungbe fore 1990s. (Department of Urban Development , KaohsiungCityGovernment)

The Creat ive city:Kaohsiungperspect ive.


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Promot ingcity pride and market ing local tourismthrough reinvestments in the citys green infrastructure.

Love River was totally dead in the 1980s.(Department of Urban Development ,KaohsiungCityGovernment)

Wet lands inKaohsiung. (Charles Lin)



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Creat ingurbanwet lands corridor

Rebirthof Love River,Kaohsiung. (Charles Lin)

(Department of Urban Development ,KaohsiungCity Government)


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ManagingWorldGames: the processes tha t rebranthe city and trigger all cit izens toge t involved inhealthy cit ies campaign.

2009WorldGames MainStadiumKaohsiung, Taiwan - Kaohsiung.(Department of Urban Development ,KaohsiungCity Government)



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The implicat ionof the not ions of creat ive cit ies and urbangovernance:an interpretat ive analysis.

Ecological, Tourist ic, Sust ainable City ofKaohsiung.(Charles Lin)


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Ut ilizat ionof solar power inStr ee t Light ing,City of Kaohsiung. (Charles Lin)

Kaohsiungas a transit -oriented city.(Charles Lin)

PublicBicycle system inKaohsiungCity.(Charles Lin)

Start fromLove River restoration to regenerating the waterf ronts in the oldport areas,Kaohsiu(Charles Lin)



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Conclusion.

Invented Tradit ion- LanternFest ival on the waterand in the Love River.(Department of Urban

Development , KaohsiungCity Government)


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AFTERWARD ANDNEXT STEPSPe ter Kageyama


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CREATIVECITY PERSPECTIVES - WHO AREWE?

ENRICOBERTACCHINI(Italy)

JEAN-LOUISBONNIN(France)

CHARLESCHIN-RONG LIN(Taiwan)

JOHN HOWKINS(United Kingdom)


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LISBETH IVERSEN(Norway)

AVRILJOFFE(South Africa)

PETERKAGEYAMA (United States)

EINAT KALISCHROTEM(Israe l)

CHARLES LANDRY (UnitedKingdom)


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JAIME LERNER(Brazil)

ROLANDOBORGESMARTINS(Portugal

JORGEMELGUIZO(Colombia)

JORDIPARDO (Spain)

ANA CARLA FONSECA REIS(Brazil)


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BILLSTRICKLAND(UnitedStates)

ANDR URANI(Brazil)

EVERT VERHAGEN(The Netherlands)

Documents

CCP - Final 1pg