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Donna Quinn Curriculum VitaeSEO Content Writer - Digital Marketing Consultant – Website Design Advice
Designing and Implementing Digital Marketing Strategies
Technical Skills
Designing and building link architecture between blog, website, social platforms and backlinks from high ranking external sources.
Strong web analysis experience including keyword, competitor and page optimisation research.
Extensive knowledge of on-page optimisation; standard SEO setup, creating optimised headings, tags, categories and designing easy to use SEO navigation.
Writing detailed reports on keyword ranking, Google Analytics data and pinpointing what’s working and what isn’t.
Creating and implementing digital marketing strategies and managing them
Strong customer care skills and experience
Expert experience of the entire Microsoft Office suite and of the Adobe Suite; Photoshop andInDesign.
Strong working knowledge of the main social media platforms, Wordpress and Google Analytics.
Skilled in target market research and brand development through social media platforms
Creating videos on iMovies to publish on Youtube for SEO and backlink purposes
Working knowledge of:
PPC, Affiliate Marketing, Mobile Marketing and Online Display advertising
Links to published SEO content
http://www.italy-villas.com/to-italy/
http://www.tuscany-villas.it/to-tuscany/
https://plus.google.com/+BoostbuddyMultivitamins/posts
http://www.henorstag.com/
Relevant Work Experience
SEO Content Writer and Blog Managereasyreserve.com, Dublin: April 2012 to present.
In April 2013, I began writing SEO content for an Italian villa rental website where I wrote about interesting tourist attractions to visit. Initially I worked on the region of Tuscany but as time progressed and the blog's ranking grew, I was asked to cover all of Italy. I wrote about cities, towns and villages all across the country; vividly describing the unique cuisine, colourful festivals and attractions in each region for tourists to experience.
Recently I was asked to work for this company full time where I would be taking full control of all the website’s blogs and publishing my translated articles in four other languages. In addition to my creation of at least ten new articles per week, I began making videos of the most successful listed villas on the website to publish on Youtube for SEO and backlink purposes. I proposed writing specialised villa highlight articles with information on towns and attractions I’d previously written in related posts and linking to its own video and booking url on the website. This would serve as both valuable new SEO content, pulling together links to previous work and providing the reader with all the information they would need to explore the local area.
I’m currently working on a ‘Tuscany Travel Tips’ ebook for the company where I have marked the locations upon which 600 of my articles are based. By dividing these articles into the Tuscan provinces they’re located in, I have carefully planned specific day trips that will easily lead the tourist to the best towns and attractions, no matter where they are in the region. I have been placed solely in charge of this project.
Social Media Manager and SEO Writer for Website and BlogBoost Buddy Multivitamins, Newbridge: July 2013 - September 2014
Initially I began this three day a week job solely as a graphic designer but requested to evolve my role to include creating and growing a blog for the brand and taking charge of their social media advertising. Each day I set myself the task of writing three to five health articles related to a healthy lifestyle and the brand and worked hard to effectively advertise this content through social media platforms like Facebook, Twitter Google+, and Pinterest.
Our Facebook account saw a massive leap in likes, comments and shares almost immediately after I took over this role. I took a deep interest in studying the time of days when most of our followers were online and kept a note of what posts were receiving the most positive feedback. Twitter was picking up alot of click-throughs to read my blog articles and since I began to focus on our once stagnant Google+ account, I grew the following from 16 to 107 in just over six weeks organically as well as over 230,000 views and over 1000 +1s.
SEO content writerhenorstag.com, Dublin - May 2010 to Present
I'm an SEO conten writer for a hen and stag website. This includes researching locations, hotels, businesses and activity centres across Ireland and parts of the UK and writing articles about each one to entice a hen or stag party to go there to celebrate. This job introduced me to the world of SEO content creation. My creative writing skills lent themselves to writing in such a way as to subtly include keywords and phrases to optimise Google searches. I wrote hundreds of articles which helped to build this new website into the growing success it is today.
Education
Diploma in Digital MarketingSureskills, 14 Fitzwilliam Place, Dublin cityJuly 2014 to November 2014
Masters in Design CommunicationsUniversity of Ulster Magee campus - Derry
2011 to 2012
BAC Honours in Design CommunicationUniversity of Ulster Magee campus - Derry2008 to 2011
Additional Information
I have a Bac Honours and Masters degree qualification in Design Communications. I am skilled in the areas of graphic design, illustration, typography design, 3D design, product design and design research. I think outside the circle, so to speak! When I've been faced with challenging dilemmas with no straight-forward solution, I’m very creative in finding a way to solve it. I work passionately to achieve my goals and pride myself on my discipline to successfully meet deadlines, research digital strategy trends and deliver clear solutions to online brand development.
Address: 5 Irvine Terrace, Eastwall, Dublin 3Email: [email protected] Mobile: 086 3152968