Mrs Rachel Bell

01539552205 Rachel@lakedistrictestates.co.uk

The Laurels, Meathop, Grange-Over-Sands

LA11 6RE

Profile

A highly self-motivated, enthusiastic and reliable individual who is currently employed as the Group

Marketing Manager for Lake District Estates. I am currently responsible for a small team, setting out key

objectives to align marketing strategy, obtain funding for activity and action plans, setting out objectives

within the business plans in correlation with Lake District Estates branding and the other businesses

within its portfolio. Educated and well spoken, I possess good communication and negotiating skills

developed through contact with clients, employees, associate businesses and the media at all levels. My

sound practical knowledge spans a broad spectrum of disciplines within the funding application

processes, business planning, marketing, e-commerce and digital marketing strategy, retail,

environmental and wholesale/manufacturing industries.

Experience

Lake District Estates, Kendal January 2011 – present

Group Marketing Manager

Key responsibilities involve co-ordinating and delivering all online and offline marketing activities for

Lake District Estates, Ullswater “Steamers” and Ravenglass & Eskdale Railway. Application I am also

the accessibility and environmental champion for the businesses, organise training courses within the

Group and co-ordinate accreditation visits with Visit England and Green Tourism Business Schemes.

Main responsibilities within this role include:

Leading the marketing team and communicating the key objectives of the business plan throughout

Lake District Estates to relevant personnel to ensure all marketing and commercial activities are

effective, focussed, realistic and understood.

Co-ordinate and deliver all online and offline marketing activities for the Visitor attractions and Lake

District Estates. To construct, revise and monitor marketing plans utilising analytical tools and

measurement KPI.

To develop and grow the businesses with innovative commercial concepts and ideas. I have been

responsible for implementing the online transition to instil platforms for sales and social engagement

activity including e-commerce expertise.

Assist with the development of capital and revenue projects, investigate new product and potential

market growth opportunities.

Set out the branding guidelines and communicated the new focus branding proposal for Lake District

Estates to the Board of Directors.

Work with and apply for local and European funding bodies, identifying and creating new business

growth opportunities. Experienced and successful applications with funding programmes such as

Heritage Lottery, F.L.A.G, UKTI, LEP, LEADER, ESIF, See More and local community match funds

Development of the environmental, accessibility and sustainability business plan and setting out key

objectives for the Group with short to long term goals to maintain focus and alignment.

To work with senior managers and report to the board of Directors to provide an improved, co-ordinated

visitor experience and drive growth with business development opportunities both in the UK and

overseas markets.

To deliver/measure all digital marketing activities and strengthen customer relationship management

databases, using google analytics, social media platforms, web management systems, e-newsletters,

and online donation schemes, use of data protection and understanding of legal legislation.

Nominated chair for the reformation of the Western Lake District board, working with local business

partners to develop and business and marketing plans.

Develop new programmed itineraries, events, product development, prepare award and environmental

audits.

Work with local, national and international business partners to maximise market penetration and

increase brand awareness in the domestic and overseas markets.

Set out the marketing budgets and monitor expenditure and effectiveness annually.

Organise and run internal training programmes for social media, online systems, access, environmental

and international customer training.

Work with PR/Media agencies and UK/International media to maximise and execute successful PR

campaigns for the Group to increase brand awareness.

Lake District Estates, Kendal March 2008 – January 2011

Marketing Manager

Develop and co-ordinate marketing activities for Ullswater “Steamers” and Lake District Estates

Caravan Parks. Development role.

syoT Limited, Eversley March 2002 – February 2008

International Sales and Marketing Director

To increase sales and improve company structure in all areas to increase growth and profitability in

domestic and international markets. Led an UK and overseas marketing/sales team whose key clients

include Littlewoods, Woolworths, House of Fraser, Auchan, Hamleys, Corte Des Ingles, Findel Group,

Nottcutts, David Jones, Liberty, Brown Thomas, Toys r Us. Business objectives included co-ordinating

activity with manufacturing companies in the UK, Europe and China including the implementation and

creation of licensed products, purchasing for the trade markets and product selection for trade and

individual key clients.

4PC Business Services, Yateley January 1987 – February 2002

Business Owner/Director

Education & Memberships

Nominated Fellow of the Geological Society (FGS) 2015 – current

Member of the Chartered Institute of Marketing (MCIM) 2015 - current

Open University January 2007 – June 2014

Bsc (Hons) Geosciences

CIM Marketing Law November 2013

Open University September 2010 – June 2012

HND Environmental Science

Yateley School & College September 1980 – 1987

10 GCE O Level Subjects

2 A level Business and Geography

Continuous personal development with attendance at key strategic seminars, management

training, accessibility and digital training. Key management training programme Cumbria

Leadership Rural programme.

Interests

Hobbies and interests include walking, cycling, horse riding, sailing and the natural world.

References

Available on request