CV Rachel Penny

M: +64 21 848 551 E: rach.penny@gmail.com Portfolio: http://rachelpenny.carbonmade.com/

Personal Summary  I am highly creative with an extensive range of skills in events, sponsorship, marketing, management, hospitality,

design and visual arts. I am an outcome driven, motivated individual in both my professional and personal life. Having honed my skills as a proven leader and facilitator, I am able to offer a unique set of skills and I have vast experience from roles in both London and Auckland.

I am a bright and outgoing person who thrives when managing a team especially when I can share my experience, mentor and inspire others. Being punctual and confident, I am able to be a committed team player that contributes to team moral and spirit with ease. I can work autonomously as I am highly organised, results focused and always striving for perfection. I deliver work of a high standard that exceeds expectations. With excellent time management skills, I am able to thrive under pressure and deliver results every time.

Recent Experience Brand Activation Manager

Signé Territory Manager Manager Entertainment Bars General Manager - Contract Senior Event Manager Head of Events Senior Event Manager

Pernod Ricard Winemakers Pernod Ricard Winemakers SKYCITY Beaufort House Diamond City Events Simply Gourmet At Home Catering

April 2012 – Present June 2011 – April 2012 July 2010 – June 2011 March 2010 – May 2010 August 2009 – December 2009 January 2008 – August 2009 January 2006 – January 2008

Specialist Skills Brand Activation, Experiential and Digital Marketing Event Design, Planning and Event Management Sponsorship Negotiation, Activation and Management Project Management, measurement and review of activity. Hospitality, Multi-site Venue Management and People Management Key Account Manager, Supplier and Customer Relationship Management Business Strategy, Business Development and Sales Full Financial Responsibility, P&L Management and Budget control

Recent Experience Pernod Ricard Winemakers Brand Activation Manager April 2012 – Present

- Project managed full 360˚ marketing campaigns for Stoneleigh, G.H.Mumm Champagne, Perrier Jouët, Boundary Vineyards, Camshorn, Couper’s Shed and Triplebank. Previously managed Brancott Estate, Church Road and Gibbston Valley. Developed and implemented all customer and shopper marketing programmes and incentives in Grocery, Retail and On Premise.

- Designed and organised all experiential events and managed all sponsorship activation. Including Stoneleigh sponsorship of the Volvo Ocean Race Auckland stopover 2015, creation of Latitude pop-up bar and VIP members lounge. Stoneleigh ‘suspended garden’ pop up bar 2014 at Queens Wharf. Stoneleigh sponsorship and pop up bar at the Auckland Arts Festival 2013, The Hamptons pop up bar, NZ Festival 2012, Brancott Estate World of Wearable Art 2012 naming rights sponsorship and hosting, Christchurch Buskers Festival, METRO Restaurant of the Year and Taste Techniques.

- Designed and managed two pop up bars at Taste of Auckland 2014/2015. All brand events including G.H.Mumm Melbourne Cup (eight events in Auckland and Wellington), On Premise events and winemaker dinners.

- Launched 16 NPD’s including Stoneleigh Latitude Rosé and Merlot, Stoneleigh Nature’s Collection range. Brancott Estate Flight and Special Reserve ranges and the Church Road Grand Reserve range.

- Digital Marketing experience includes creation of Stoneleigh ‘Wonder of Nature’ Digital App and

Stoneleigh ‘Shared by Friends’ Facebook App. Facebook page administrator and copywriter for content calendars. Managed website page additions, created microsites and eDM’s.

- Full financial responsibility of budgets approximately $2,500,000 to date. - Proficient in Aztec, Nielson, Project and basic training in Sprinklr.

Recent Experience Pernod Ricard Winemakers Signé Territory Manager June 2011 – April 2012

- Account Manager for seventy premium restaurants. Generated 37% sales increase.

SKYCITY Auckland Manager Entertainment Bars July 2010 – June 2011

- Headhunted from London to manage and develop three venues including Twentyone (500 capacity), The Deck (200) and X.O (60).

- Four direct reports including three General Managers and one Event Executive. - Trained and mentored all staff, fulfilled all HR requirements. - Full P&L accountability. Reduced overheads by 40%, increased profitability. - Built FY12 forecasts in Cognos. - Managed sponsorship and $150k promotional funds from LION, Pernod Ricard and Treasury. - Created and managed entertainment schedule for all SKYCITY venues which drove visitation. - Created Marketing plans, reported on competitor activity and market trends.

Beaufort House – London General Manager - Contract March 2010 – May 2010

- Set up business during final stages of construction, four level members club (600 capacity). - Designed and implemented all front and back of house procedures, set service standards, health and

safety and risk management plans. Launched venue to market. - Full accountability for finances and banking. Created systems for cash handling and payroll. - Recruited and trained direct reports (approx 30). Managed contracts and HR policies. - Sourced suppliers, negotiated and monitored all contracts.

Diamond City Events – London Senior Event Manager - Contract August 2009 – December 2009

- Managed all events at the Cannon Bridge Roof Garden (500 capacity) and St Paul’s Garden (300)

during summer of 2009. - Updated and streamlined all office procedures. Introduced systems to collate client details and improve

correspondence, customer relationship management. - Designed all pitch documents, corporate stationary, promotional brochures and advertising.

Simply Gourmet – London Head of Events January 2008 – August 2009

- Successfully pitched, won and managed all key accounts including GAP/Banana Republic, Westminster

Abbey, MITIE Catering, Jo Malone, 37˚, Diamond City Events and Aston Martin. - Generated incremental sales of approx £250K per year. - Managed all major accounts including London Eye and Space NK. - Designed and managed all major events, 10 -1500 guests, up to 60 staff. Responsible for multiple events

held concurrently across venues in London. For example six launch events across London for GAP on the same night, each were between 500 – 1500 capacity.

- Surveyed venues and planned all operations for events held at Cannon Bridge Roof Garden, St Paul’s Garden and 37˚ Roof Garden. Managed all summer events at these venues in 2008.

- Trained and mentored three direct reports (Account Managers). Introduced new ways of working, initiative increased productivity and sales. Set all team sales targets.

- Eliminated unnecessary procedures and streamlined business systems to increase efficiency and productivity.

- Monitored kitchen P&L to increase profitability. Assisted menu creation to ensure they were innovative, fresh and current in presentation, flavours and style.

- Created all tender presentations to secure new supplier contracts, negotiated all contracts. - Designed all promotional material, maintained and updated website, created eDM’s. - Developed methods to respond to market decline during recession. Changed our ways of working to

reduce overheads. Created innovative pitches to secure new business.

At Home Catering – London Senior Event Manager January 2006 – January 2008

- Assisted Event Director on all major events including design, theming, production and management. Trained in all aspects of major events in marquees, private residences, venues and listed properties.

- Generated incremental sales of approx £110K per year. Secured new business by identifying prospects through managing venue relationships, analysing market research and networking.

- Key Account Manager for mid-level accounts. Designed events for up to 600 guests and managed teams of up to 40 at events.

- Designed all company collateral including personalised quotes, brochures and visual material. - Refreshed website design, maintained all content. - Managed all photography at events and shoots for food catalogues.

Previous Experience Context – Urbium - London Assistant General Manager October 2004 – December 2005

- Oversaw all general operations of this two level bar (600) and restaurant (150). Supervised up to 25 staff. Monitored P&L, managed till reconciliation, banking, stocktake and stock control. Reduced labour and food costs where possible, maintained food and beverage GP.

- Increased turnover by utilising venue for promoted events. Created and implemented marketing plan. CHATS – New Zealand Assistant Area Manager January 2004 – July 2004

- Supported the Area Manager with the management of five General Managers of venues across East Auckland (150 to 500). Venues included O’Hagans (350 capacity), Tangent (500), Spectator (250), Sputnik (400) and The Old Bailey (150). Monitored P&L’s and all gaming operations (81 machines).

- Streamlined cash handling, office and reporting procedures across all outlets. Set new stock taking procedures. Produced bespoke marketing plans for each venue. Created all venue POS, print and newspaper advertising and promotional material.

NZ Entertainment Services General Manager - Contract November 2003 – January 2004

- Designed and managed the construction of three pop up bars (1500 total) for Alpine Unity, a three day music festival at Flockhill Station in the Southern Alps. Managed bars, held liquor licence for 5000 people.

- Recruited and managed 60 staff during event. Sourced all suppliers and negotiated contracts. Negotiated and managed sponsorship agreements with Red Bull, Heineken and Coke.

Galatos – New Zealand Duty Manager August 2002 – November 2003

- Responsible for shift management of this nightclub (1500). Supervised up to 35 staff per shift. - Organised and managed all events. Including international and local bands, fashion shows, exhibitions,

private and corporate events. Cue Bar – New Zealand Duty Manager February 1999 – August 2002

- Responsible for shift management of this nightclub (500). Supervised up to 20 staff per shift. Education & Training Auckland Institute of Technology – New Zealand July 2001 – July 2002

- Graduate Diploma in Computer Publishing and Design. - Electronic Media Studies – Micro and Macro, Digital Production and Publishing, Visual and Typographic

Languages, Marketing and Advertising, Industry Contact, Communication Development. - Photoshop, Illustrator, Freehand, Quark Express, Pre Press, Dreamweaver, Fireworks.

Manukau Institute of Technology – New Zealand February 1997 – November 2000

- Degree in Visual Arts - Photography, Graphic Design, Contextual Studies, Art History, Marketing and Advertising. - Sculpture, Painting, Printmaking, Maori Studies, Visual Communication, Spatial Design and Fashion

Design. References Available on request.