• DEBRIEF MISSION MONSTRE ~30 min
  • envie ? opportunité ? necessité ? post-rationalisation
  • PROBLEME ?
  • GOOD PROBLEM ? GOOD PROBLEM FOR A BUSINESS ? vrai problème ? qui rassemble la team ? qui peut être adressé ? quelqu’un est il prêt à payer ? adressable sur un horizon temporel identifiable ?
  • L’exemple Resource : Rory Sutherland (TEDx)
  • Commencer par le bon problème avant de chercher à proposer la meilleure value proposition
  • What issue are you trying to resolve ? WORKSHOP ~ 15 minutes
  • PROBLEM CHALLENGE Et si ... Règle du tw eet Règle du tw ee t b
  • ABC Nightline - IDEO “Deep Dive”
  • Quel type d’innovation ? entrepreneurial ?
  • methodologie design thinking 7 steps
  • D R I P C I L
  • Define Decide what issue you are trying to resolve. Agree on who the audience is. Prioritize this project in terms of urgency. Determine what will make this project successful. Establish a glossary of terms. Research Review the history of the issue; remember any existing obstacles. Collect examples of other attempts to solve the same issue. Note the project supporters, investors, and critics. Talk to your end-users, that brings you the most fruitful ideas for later design. Take into account thought leaders' opinions. Ideation Identify the needs and motivations of your end-users. Generate as many ideas as possible to serve these identified needs. Log your brainstorming session. Do not judge or debate ideas. During brainstorming, have one conversation at a time. Prototype Combine, expand, and refine ideas. Create multiple drafts. Seek feedback from a diverse group of people, include your end users. Present a selection of ideas to the client. Reserve judgement and maintain neutrality. Create and present actual working prototype(s) Choose Review the objective. Set aside emotion and ownership of ideas. Avoid consensus thinking. Remember: the most practical solution isn't always the best. Select the powerful ideas. Implement Make task descriptions. Plan tasks. Determine resources. Assign tasks. Execute. Deliver to client. Learn Gather feedback from the consumer. Determine if the solution met its goals. Discuss what could be improved. Measure success; collect data. Document.
  • D R I P C I L Research
  • R Usage Prospective
  • R Usage Prospective
  • R Usage Prospective CONNAITRE SON CONTEXTE • Historique • Actuel • Futur / potentiel
  • R Usage Prospective CONNAITRE SON CONTEXTE • Historique • Actuel • Futur / potentiel
  • • Historique • Actuel • Futur / potentiel profiter au maximum du statut de 2e entrant Savoir se positionner / différencier
  • Prospective Equipe fondatrice Investisseurs vision horizon Savoir se positionner / différencier
  • Comment se positionner par rapport aux “futurs possibles” ? Quelle influence veut-on avoir ?
  • Grille de sources Recherche académique / R&D ∆° macro > légales > démographiques Cabinets de tendance / agences Gd événementiel Presse Early adopters / artistes / marginaux
  • Research mini-report HOMEWORK 3x 2 minutes (historique - benchmark - enviro. futur)
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Cours du 3 décembre // Design Thinking

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  • DEBRIEF MISSION MONSTRE ~30 min
  • envie ? opportunité ? necessité ? post-rationalisation
  • PROBLEME ?
  • GOOD PROBLEM ? GOOD PROBLEM FOR A BUSINESS ? vrai problème ? qui rassemble la team ? qui peut être adressé ? quelqu’un est il prêt à payer ? adressable sur un horizon temporel identifiable ?
  • L’exemple Resource : Rory Sutherland (TEDx)
  • Commencer par le bon problème avant de chercher à proposer la meilleure value proposition
  • What issue are you trying to resolve ? WORKSHOP ~ 15 minutes
  • PROBLEM CHALLENGE Et si ... Règle du tw eet Règle du tw ee t b
  • ABC Nightline - IDEO “Deep Dive”
  • Quel type d’innovation ? entrepreneurial ?
  • methodologie design thinking 7 steps
  • D R I P C I L
  • Define Decide what issue you are trying to resolve. Agree on who the audience is. Prioritize this project in terms of urgency. Determine what will make this project successful. Establish a glossary of terms. Research Review the history of the issue; remember any existing obstacles. Collect examples of other attempts to solve the same issue. Note the project supporters, investors, and critics. Talk to your end-users, that brings you the most fruitful ideas for later design. Take into account thought leaders' opinions. Ideation Identify the needs and motivations of your end-users. Generate as many ideas as possible to serve these identified needs. Log your brainstorming session. Do not judge or debate ideas. During brainstorming, have one conversation at a time. Prototype Combine, expand, and refine ideas. Create multiple drafts. Seek feedback from a diverse group of people, include your end users. Present a selection of ideas to the client. Reserve judgement and maintain neutrality. Create and present actual working prototype(s) Choose Review the objective. Set aside emotion and ownership of ideas. Avoid consensus thinking. Remember: the most practical solution isn't always the best. Select the powerful ideas. Implement Make task descriptions. Plan tasks. Determine resources. Assign tasks. Execute. Deliver to client. Learn Gather feedback from the consumer. Determine if the solution met its goals. Discuss what could be improved. Measure success; collect data. Document.
  • D R I P C I L Research
  • R Usage Prospective
  • R Usage Prospective
  • R Usage Prospective CONNAITRE SON CONTEXTE • Historique • Actuel • Futur / potentiel
  • R Usage Prospective CONNAITRE SON CONTEXTE • Historique • Actuel • Futur / potentiel
  • • Historique • Actuel • Futur / potentiel profiter au maximum du statut de 2e entrant Savoir se positionner / différencier
  • Prospective Equipe fondatrice Investisseurs vision horizon Savoir se positionner / différencier
  • Comment se positionner par rapport aux “futurs possibles” ? Quelle influence veut-on avoir ?
  • Grille de sources Recherche académique / R&D ∆° macro > légales > démographiques Cabinets de tendance / agences Gd événementiel Presse Early adopters / artistes / marginaux
  • Research mini-report HOMEWORK 3x 2 minutes (historique - benchmark - enviro. futur)
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