Embed Size (px)
Citation preview
Séminaire Sécurité et gestion de l’information 2.0
20 juillet 2016
Fabrice Epelboin
Information guerrillas
socialdisruptions
Social Operating System for the Masses
Social Operating System for the Masses
• Nom
• Sexe
• Age
• Résidence
• Nationalité
• Religion
There’s a worldoutside
4chan
18 Millions Visitors 8.5B Pages Views per year22M visitors per month
1M post per day
27B pageviews per year
James McTeigue - V for Vendetta (2005)
SOCIAL MEDIA DISRUPTION
#TunisJan 2011
#CairoFeb 2011
#MadridMay 2011
#WallStreetSept 2011
#BerlinOct 2011
#ParisOct 2011
#HongKongNov 2011
#LondonNov 2011
#LondonJune 2012
#IstanbulMay 2013
#RioJune 2013
social contextmutationmutationsocial
social mutation
of confidencecrisis
of the french populationdoesn’t trust other people
78%
most politiciansare corrupted
politicians act with to their
personal interest in mind
62%
82%
75%“ ”“ ”
journalistsaren’t independant
journalistslive on a different planet 72%
73%
“ ”“ ”
trust transparency
transparencytrust
crisis of confidencepolitical answer
transparencytrust
transparencytrust
transparencytrust
technologicaldeterminism
a metaphysical philosophical position stating that for everything that happens
there are conditions such that, given those conditions,
nothing else could happen.
determinism crisis of confidencepolitical answer
technologicaldeterminism
crisis of confidencepolitical answer
transparencytransparencytransparencytransparency
political
technologicalpolitical answer
determinism
politicaldeterminism
technologicalpolitical answer
Julian Assangeinformation+hacktivist
information+hacker+activist
information+hacker +activist
Wikileaks is a concept
for Assange, every organisation shares a secret and uses it
to take advantage of outsiders
Reavealing to the public an organization’s secretinhibits it and makes it powerless
dictotorship
informationdistribution
liberal democracy
informationdistribution
transparency
informationdistribution
price of secrets
Wikileaksis an informationalvirus
Wikileaksis asocial hack
Wikileaksis asocial hack
interactingwith another social hack
Globalized with Wikileaks
a universal concept
active consumer
http://www.flickr.com/photos/el_bobo_estepario/5252277051/sizes/l/in/photostream/
Global citizen
digital generationsocial movement
innovationlabor union 2.0
herd effect
Herd behavior describes how individuals in a group can act together without planned direction.The term pertains to the behavior of animals in herds, demonstrations, riots, sporting events, religious gatherings, and everyday decision-making, judgment and opinion-forming.
bit.ly/herd-effect
A social construct based on the internet’s unique abilityto facilitate social patternsand social behaviours
No organizationNo hierarchyNo leaderNo identity
Misappropriation
Corruption
Hijacking
Control
Compromise
social hack
Anonymous
for futureblueprintas
a
social movements
futureblueprint
corporateand institutional
facingsocial
governances
movements
afor
march 2011
#fukushima
11 mars 2011
#digitalfukushima
15 days later...
march 2011
march 2011
march 2011
march 2011
x1.7#digitalfukushima
#fukushima
3m - Sonymars, avril, mai 2011
3m - Sonymars, avril, mai 2011
3m - Sony vs. Nikkeimarch, april, may 2011
-17%.50$B3
3m - Sony vs. Nikkei vs. Hitachi
.50$B3
-17%-10%
march, april, may 2011
LulzSec BlackHat
information hackers
herd effect
information hackers
secretprivate
public
informationas a weapon
open sourceguerilla information
as a weapon
secret private
public
open sourceguerilla information
as a weapon
open sourceguerilla
open sourceguerilla armement
informationnel
conflictasymetric
3 juin
conflictasymetric
open sourceguerilla information
as a weapon
social
+ =
design
march 2010
on year before that...
information activists
information activists
online/offlineinformation activists
For tonight, we dine in social media
HELL Zack Snyder - 300 (2006)
Social media
Charles GumeryAchille blessé au talon (1850)
+28%
.31$B98
+3%.15$B28
+13%
.08$B17
+10%
.17$B18
+5%
.99$B41
+2%
.21$B79
+9%
.53$B7
-8%
.41$B8
+6%
.89$B24
+1%.11$B25
-65%
.44$B7
-12%.98$B4
-14%
.09$B6
corporation
brand
Achille heelc o r p o r a t e
Charles GumeryAchille blessé au talon (1850)
imaginary
transparencybrand
Johannes Vermeer - La Laitière (1658)
brand imagebrand
transparency
Johannes Vermeer - La Laitière (1658)
brand
Prev Close: 37.89 - Volume: 1,377,595 - Market Cap: 107.17B
-0.29%
.78$37
NYSENV (UN)
transparencybrand
immortals... we put their name to the testtransparency... we put their brand to the test
Zack Snyder - 300 (2006)
transparency... we put their brand to the test
brand capitaltrust capital
consistency between corporate practices and brand values
brand corporation
values pratices
image realityconsumers citizens
l’entrepriseconsistency between corporate practices and brand values
corporate transparency
brand corporation
values pratices
image realityconsumers citizens
transparencel’entreprise
public private
corporation
values pratices
image realityconsumers citizens
brand
transparencel’entreprise
corporation
values pratices
image realityconsumers citizens
brand
public private
incomingbrandingdisruptionbranding
incomingculturaldisruptioncultural
incomingeconomicdisruption
economic
incomingpoliticaldisruptionpolitical
Merci
@epelboin
about.me/epelboin
