2014 april reporteductour cannes

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SOMMAIRE 1 - Prsentation gnrale 1.1 - Contexte / objectifs 1.2 - Programme 1.3- Participants 2 - Bilan 1.4 - Apprciation globale 1.5 - Points forts / points faibles de la destination 1.6 - Potentiel de la destination sur le march 3 - Recommandations 4 - Annexes EDUCTOUR CANNES - BILAN 29 OCTOBRE AU 3 NOVEMBRE 2013 1.PRESENTATION GENERALE 1.1.CONTEXTE / OBJECTIFS La French Riviera est la destination Franaise la plus attractive sur le march amricain aprs Paris. Cannes est une des villes franaises les plus connues par les Amricains, principalement grce au Festival de Cannes, mais aussi grce aux nombreux salons que la destination accueille chaque anne, tels que MIPTV, MIDEM, Lions -International Advertising Festival. Lobjectif de Cannes est de prsenter sa destination aux organisateurs dvnements amricains, la fois agences incentives, mais lobjectif est galement de cibler plus spcifiquement les associations afin quelles choisissent Cannes pour organiser leurs congres en utilisant le Palais des Festivals. Durant 4 jours, du 30 Octobre au 3 Novembre 2013, 9 meetings planners ont pu dcouvrir loffre de Cannes et ses infrastructures en termes de tourisme daffaires. 1.2.PROGRAMME Cet eductour personnalis a permis aux meetings planners de raliser que laccs depuis les Etats-Unis est facile et rapide. Ils ont galement pu dcouvrir une ville ou il est trs facile dorganiser un vnement de grande envergure et de sparer un grand groupe dans plusieurs htels car les distances permettent de tout faire a pied. Outre loffre htelire (Grand Hyatt Martinez Hotel, Grand htel, JW Marriott, Eden Hotel, Carlton Hotel, Radison Blu, Five Seas Hotels and Spa) et loffre du Palais des Festivals, les clients ont eu lopportunit de dcouvrir Cannes et ses alentours en participant aux activits incentives proposes: Dcouverte de lIle st Honorat et wine tasting avec les moines, ralisation de parfum la fabrique Fragonard et concours de ptanque ainsi quen visitant des lieux de rceptions : chteau de la Napoule et Chteau de Diter. Voici le programme dtaill : Mercredi 30 Octobre: 08.55am: Arrival in Nice for the first participants Check in at the Grand Hyatt Martinez and the Carlton Hotel - Free time Lunch at the Rado Beach 06.30pm: Visit of the Grand Hyatt Martinez Hotel***** 07.00pm: Welcome dinner Jeudi 31 Octobre: 10.30am: City Tour of Cannes with Cannes City Train 11:30am: Visit of the Grand Hotel***** - Lunch at the Park 45 01.30pm: Visit of the Chateau de la Napoule and Palm Beach 03.30pm: Visit of the JW Marriott ***** - free time 05:45pm: Workshop with Cannes partners for tourism 07.30pm: Visit and dinner at the Carlton Hotel Vendredi 1 Novembre: 09:40am: Visit of the Palais des festivals 11.00am: Boat trip to the Lerins Islands 01.00pm: Lunch at La Tonnelle Restaurant 02:30pm: Transfer back to Cannes free time 07:00 pm: Visit of the Gray dAlbion & Majestic Hotel Dinner at la Petite Maison de Nicole Restaurant 10.30pm: After at the Baoli Club Samedi 2 Novembre 09.00am: Departure to Saint Paul de Vence Visit of the village and ptanque competition 12.15pm: Lunch at the Radisson Blu **** 02.00pm: Visit of the Chateau de Diter 03.30pm: Visit of the world of Fragances at Fragonard 2.BILAN 2.1.APPRECIATION GLOBALE 7 clients sur 9 ont rpondu au questionnaire de satisfaction. Chacun semblait enchant de cet ductour Cannes : la moyenne de satisfaction pour lensemble du programme est de 10/10. De la mme faon, lensemble des activits proposes durant le programme a rencontr un fort succs. Wednesday, October 30 Satisfied Very Satisfied Visit of the Grand Hyatt Martinez Hotel 33% 67% Dinner at the Grand Hyatt Martinez Hotel 16% 84% Thursday, October 31 Somewhat satisfied Satisfied Very Satisfied City Tour of Cannes by train - 16% 84% Visit of the Grand Hotel***** - 50% 50% Lunch at the Grand Hotel restaurant - 16% 84% Visit of the Chateau de la Napoule - 16% 84% Visit of the Palm Beach Casino - 67% 33% Visit of the JW Marriott***** - 84% 16% Workshop with the Cannes suppliers - 33% 67% Visit of the Eden hotel**** 16% 67% 17% Visit of the Carlton Hotel***** - 16% 84% Dinner at the Carlton restaurant - 33% 67% Friday, November 1 Somewhat satisfied Satisfied Very Satisfied Visit of the Palais des Festivals et des Congrs de Cannes - 16% 84% Boat trip to the Lerins Islands - - 100% Visit of Saint Honorat Island / Wine tasting activity - - 100% Lunch at La Tonnelle Restaurant - 20% 80% Visit of the Gray d'Albion & Majestic Hotel - - 100% Dinner at La Petite Maison de Nicole Restaurant - - 100% After at the Baoli Club 25% 25% 50% Saturday, November 2 Satisfied Very Satisfied Visit of Saint Paul de Vence - 100% Petanque competition 16% 84% Visit of the Radisson Blu**** 16% 84% Lunch at the Radisson Blu 16% 84% Visit of the Chateau Diter - 100% Perfume workshop / visit of Fragonard 33% 67% Visit of the Five Seas Hotel & Spa 16% 84% Dinner at the Five Seas Hotel & Spa 16% 84% The program and hosts were all fantastic! Melissa Tate, AMIA I had a great time and felt like everything was very well organized. The vendors were very accommodating and welcoming. Kylee Johnson, Morris Meetings & Incentives One of the most well-crafted programs in one the most beautiful places in the world. Everything was impeccable. A perfect 10. Cecilia Bacigalupo, Inter-American Development Bank Wonderful program. A great overview of the city, hotels and unique venues. Organizers were wonderful to deal with and made us feel very welcomed. It truly was a great group of people and not only did we learn so much about the beautiful city of Cannes, we had lots of fun together as a group and made some lasting friendships. Maggie Peterson, Society of Biological Psychiatry Great job by our hosts, very educational and a good time had by all Paul McDonnough, Direct Marketing Association Hotels Satisfied Very Satisfied Grand Hyatt Martinez 33% 67% Carlton Hotel 100% Majestic Hotel 100% JW Marriott 50% 50% I did notice a significant difference in the customer service between The Carlton and The JW Marriott. In the future I will recommend The Carlton over The Marriott. Kylee Johnson, Morris Meetings & Incentives I had the honor of experiencing the Carlton Hotel as well as the JW Marriott. The Carlton treated us very well and was so accommodating, but I didn't get that same feeling from the JW. Melissa Tate, AMIA General Satisfied Very Satisfied Information received prior the event 16% 84% Assistance onsite (Cannes and Raising Stone Events team) 16% 84% Flight with Air France 33% 67% I am very pleased I was selected to participate in this educational trip and I am very appreciative of everyone's hospitality. Maggie Peterson, Society of Biological Psychiatry Anne-Sophie, Elodie, and Lumi did a superb job in arranging and executing this inspection. We will be booking meeting in Cannes because of their efforts and the hospitality extended by all of our hosts! Jack Sammis, IMN Solutions I say INCROYABLE you both were such great hosts and informative partners on this trip. I thank you for the invite and now I must begin the task of finding our right partner to bring an event to Cannes. Thank you once again Paul McDonnough, Direct Marketing Association Focus on Cannes Avant lductour, seuls 57% des rpondants avaient envisag Cannes pour organiser un vnement. A prsent, 100% dentre eux envisageraient la destination. La participation cet ductour leur a en effet permis de dcouvrir Cannes, dexprimenter eux-mmes la destination et de raliser le potentiel de la destination pour leur propre vnement. Raisons pour lesquelles les meeting planners considreront Cannes pour leurs prochains vnements aprs avoir participe lductour: I was extremely impressed with the 5 star accommodations and all the activities that could be offered to our group. I also was surprised at how close many of the restaurants were to the hotels for possible dine around options. I would forsee us combining 3 or 4nts in Cannes with a city option in possibly Paris for 2 to 3nights. Melissa Tate, AMIA Before this visit it wasn't top of mind for me and I wasn't aware of everything there was to do there. Now that I have a relationship with the people and trust them I would have no problem bringing my clients to Cannes. I know that they would have a great experience and would be taken care of. Kylee Johnson, Morris Meetings & Incentives Cannes has everything that we look for in a city and the weather is a plus, plus Cecilia Bacigalupo, Inter-American Development Bank I now realize this would be a great city to host a meeting - small and quaint in a beautiful setting with wonderful hotels and restaurants and history. I thought it would be too expensive, and at certain times of the year it may be, but at other times I think the city offers a great value. The room rates are very reasonable and the fact that the meeting rooms include all of the AV is a major cost savings. I would definitely recommend the city to other organizers I interact with and hope to bring a meeting to Cannes soon. Maggie Peterson, Society of Biological Psychiatry As a destination its very central and walkable from point-to-point. There is so much outside of the show that my attendees would be able to immerse and take advantage of within the city. Paul McDonnough, Direct Marketing Association Great facilities, service, easily accessible, weather, and competitive during slow season Jack Sammis, IMN Solutions Suggestions pour amliorer un prochain ductour My only suggestion would be to coordinate the menu with all the hotels, so as to avoid the same in every venue Cecilia Bacigalupo, Inter-American Development Bank A bit more free time would have been appreciated but understand the need for us to see as much as possible in our limited amount of time Melissa Tate, AMIA 2.2.POINTS FORTS / POINTS FAIBLES DE LA DESTINATION La destination Cannes dispose de nombreux atouts pour le march US, et notamment : - Son accs facile (frquentes connexions CDG-NCE) et un vol direct JFK-NCE - Une infrastructure htelire dveloppe o Qualit des htels 5 toiles o Bon rapport qualit prix durant la basse saison o Offre htelire abondante - La facilite daccs au sein de la ville (centre des congrs walking distance de nombreux htels et restaurants) -Des activits incentives riches et varies (culture, gastronomie) -La bonne notorit de la ville et de la French Riviera sur le march US - La dynamique conomique de la ville lie lattractivit touristique et aux nombreux salons et vnements organiss Cannes Nanmoins, malgr les prix trs attractifs proposs en basse saison par les htels, les frais annexes (ex : taxis aroport-Cannes, wifi en supplment, prix des cocktails dans les htels) rendent la destination tout de mme trs chre. De plus, en raison des nombreux salons / vnements organises sur Cannes, les priodes basses pour organiser un vnement de grande envergure sur Cannes sont peu nombreuses. 2.3.POTENTIEL DE LA DESTINATION Cannes dispose dun fort potentiel pour accueillir des vnements divers sur le march US : - Groupes incentives de 4-5 jours avec excursions sur la French Riviera - Meetincentives de petite et moyenne taille pour les htels - Congrs associatifs et salons internationaux de grande envergure grace au Palais des Festivals 3.RECOMMANDATIONS Etant donn le potentiel de Cannes sur le march, et afin de poursuivre la promotion de la destination et les efforts mens sur le marche US ces dernires annes, les actions de promotion suivantes sont recommandes : -Cible incentive principalement : o Accueil de lvnement Red, White & Blue, du 2 au 6 Avril 2014, Antibes / Juan-les-Pins & Cannes -Cible associative : o Participation lInternational Conference and Springtime Expo organiss par ASAE 13 au 15 Mai 2014, a Washington DC o Participation a lAnnual Meetings and Exposition organis par ASAE, du 9 au 12 aout 2014 a Nashville -Toutes cibles : o Participation au Salon IMEX America 14 au 16 Octobre 2014, Las Vegas ANNEXES