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Voici le portrait de certaines des plus importantes agences numériques de Montréal et de leurs présences, efficaces ou non, sur les médias sociaux
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Optimisez vos stratégies web | Double-check your web strategies
Analyse #eValue de l’efficacité médias sociaux de certaines
agences numériques
Michelle Blanc, M.Sc. commerce électronique
© Tous droits réservés – Analyweb Inc. 2008 2
© Tous droits réservés – Analyweb Inc. 2008 3
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#evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate:
Impact = Reach / Effort* The reach your content receives on a specific social network
Engagement = Engagement / Effort* The level of interaction your content receives on a specific social
network
Responsiveness = Number of admin answer posts / Total number of user postsHow responsive your brand is to engaged users
*Effort Score is the total effort created by a page admin
© Tous droits réservés – Analyweb Inc. 2008 9
#evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate:
Impact = Reach / Effort* The reach your content receives on a specific social network
Engagement = Engagement / Effort* The level of interaction your content receives on a specific social
network
Responsiveness = Number of admin answer posts / Total number of user postsHow responsive your brand is to engaged users
*Effort Score is the total effort created by a page admin
© Tous droits réservés – Analyweb Inc. 2008 10
Merci Beaucoup!Michelle Blanc M.Sc. et visitez Blogues : www.michelleblanc.com
Twitter : https://twitter.com/MichelleBlanc
Facebook : http://www.facebook.com/PageMichelleBlanc
LinkedIn : http://www.linkedin.com/in/michelleblanc
Google+ : https://plus.google.com/115479588070194295299
