Stratégies réseaux sociaux internes-Conférence #tendancescom par Stratégies - 26/11/13

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Renforcer la porte et l'impact de sa communication externe grce la communication interne. Prsentation de Delphine Remy-Boutang. #tendancescom

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1. RENFORCER LA PORTE ET LIMPACT DE SA COMMUNICATION EXTERNE GRCE LA COMMUNICATION INTERNE #tendancescomDelphine Remy-Boutang @delphineRB #connectforsuccess Fondatrice the bureau Paris 26 Novembre 2013 2. @delphinerbQUELLE STRATGIE GAGNANTE DANS LA MISE EN PLACE DUN RSEAU SOCIAL INTERNE ?#tendancescom 3. OBJECTIFS DUN RSE@delphinerbAmlioration de la performance, vitesse de circulation de linformation Mise en relation de communaut dexpertise ou de pratique, mergence de lintelligence collective Rsolution de problme : dcloisonner le groupe Formation professionnelle : prolongation des bnfices Culture dentreprise en cas de fusion Favoriser la communication, cration de proximit Transferts de comptences Acclrateur de business : Rentabilit Crativit Gestion des connaissances Identification des comptences Amliorer la veille Transversalit / crer des synergies #tendancescom 4. EXEMPLES DOBJECTIFS RSE@delphinerb#tendancescom 5. USAGES MARKETING@delphinerb#tendancescom 6. USAGES RH@delphinerb#tendancescom 7. USAGES COMMUNICATION@delphinerb#tendancescom 8. USAGES SUPPORT@delphinerb#tendancescom 9. CONDITIONS DE MISE EN PLACE@delphinerb#tendancescom 10. LA PERFORMANCE@delphinerb#tendancescom 11. PLANNING CONSTRUCTION RSE@delphinerb#tendancescom 12. @delphinerbIBM social media programs timeline 80s-90s2001Launched Online VM Chat Forums first allemployee (1980s) online Launched brainstorm, online WorldJam employee portal, w3 (1996) Launched Lotus SameTime Instant Messaging (1998) Launched developer Works Communities (1999)2003/04 ValuesJam: Employees collaborate to create Values BlogCentral : Allemployee blogging platform on intranet developer Works blogs on ibm.com WikiCentral launched on w3.2005 Employee self publishing platform, IBM Media Library, launched on intranet2006 IBM hosts Innovation Jam for employees, clients, etc.2007 Cattail: social file sharing DogEar: social tagging Fringe4: Internal social networkin g20082009BeeHive: Internal social networkLotus Connectio ns establishe d on w3 and ibm.comBlueTwit: microblog ging behind firewall20102011BlogCentral, Social WikiCentral, Business BlueTwit, & IBM SocialBlue, tool DogEar, launched Cattail all merge into Expert Locator Lotus SocialBlu Connections across e: Internal P.O.E. social Social domains network Aggregator Deployed launched Social Expert Business Locator Manager launched on role ibm.com IBMers form largest employee communities on LinkedIn, Facebook, Twitter 13. @delphinerbIBM social media governance timeline Launch the Social Business @ IBM ToolConduct Enterprise Risk AssessmentEmployees Write Blogging Guidelines 2005Update Blogging Guidelines (now called Social Computing Guidelines) 2008Legal publishes Social Computing FAQs All employee BCG Education 2009Social Computing Guidelines 3.0 IBM SVPs Host Social Business Forum Social Media located on IBM Enterprise Risk Map 2010Create Social Business Management Council Host Social Business Jam Build Social Intelligence System for always-on crisis and opportunity monitoring & workflow 2011 14. @delphinerbSnapshot of IBM employee social Internal External computing activity 300,000+ Blogs - 17,000 blogs SocialBlue 70K members25,000+ WikiCentral 1 million daily page views100,000+ InnovationJam 4 Jams, 500,000 participants200,000 + Media Library 14 million downloads370,000+ 15. @delphinerbQUELLES VALEURS COMMUNIQUER EN INTERNE?#tendancescom 16. CHAQUE COLLABORATEUR EST UN EXPERT RENFORCER LA FONCTION DE LIEN @delphinerb SOCIAL DE LA MARQUEAmbassadeurs Expertise digitaleEmpreinte digitaleInnovation QualitDiversitEsprit dquipe Prise de paroleIntgritCollaboration Responsable #tendancescom 17. FORMATION, MOTIVATION, AWARD@delphinerb#tendancescom 18. @delphinerbETABLIR UN DIALOGUE INTERNE PARTIR DE LA VISION DENTREPRISE POUR AMLIORER SON IMAGE DE MARQUEDVELOPPEMENT ET VALORISATION DE LINTELLIGENCE COLLECTIF#tendancescom 19. EMPLOYEE-GENERATED BRAND INTERACTIONS GROWING EXPONENTIALLY@delphinerb#tendancescom 20. LES RSE DES OUTILS DE PARTAGE SOCIAL@delphinerbFaire dcouvrir les communications internes selon lactivit de votre rseau Permettre aux collaborateurs de voir les personnes et contenus en vogue selon leur popularit Voir les contenus et personnes recommands selon votre activit Sabonner lactivit dun dirigeant @mentionner des collgues, groupes et contenus dans des commentaires Partager, ajouter des signets, recommander les communications internes #tendancescom 21. IBM 100 SOCIAL CAMPAIGN@delphinerbThe Celebration of Service social conversation Celebration of Service participants worldwide uploaded over 1500 photos on ibm100.com.The sentiment expressed in the Celebration of Service social conversation was notably high, with the conversation classified as 4% "very positive", 15% "positive", and 0% negative. 22. LES RSE, DES COMMUNAUTS DIDES@delphinerbPoser des questions, obtenir des contributions de toute lentrepriseSoumettre des ides, voter, en discuter et les affinerSabonner au flux dactivits dun sujetFaire avancer les ides par tapes et communiquer sur ltat davancement #tendancescom 23. SURFACING EXPERTS: ON OUR OWN DOMAINS@delphinerbINNOVATION NUMRIQUE GRCE LA COMMUNICATION INTERNE#tendancescom 24. SURFACING EXPERTS: ON THIRD-PARTY PLATFORMS@delphinerb(First ever Slideshare network)#tendancescom 25. QUELQUES CONSEILS POUR UNE BONNE INTGRATION DE VOTRE RSE @delphinerb#tendancescom 26. ALLER VERS : THE AUTHENTIC ENTREPRISE@delphinerb#tendancescom 27. QUESTIONS ?!@delphinerb

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