ecommerce introduction

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  • T1 La communication digitale et le Ecommerce /ES302

    ECOMMERCEIntroduction28/04/2012

  • Bonjour

  • ?

  • Marc

  • T1 La communication digitale et le Ecommerce /ES302

    Contenu- Prsentation

    - Attentes

    - Dfinition et types

    - Avantages

    - Pr-requis

    - Business model

  • Attente ?

  • Exprience ?

  • Le commerce lectronique ou vente en ligne, dsigne l'change de biens et de

    services entre deux entits sur les rseaux informatiques, notamment

    Internet.

  • Quels e-commerces connaissez-vous ?

  • Pour combien avez-vous achet sur Internet les

    12 derniers mois ?

  • Exemples

  • Classer

  • T1 La communication digitale et le Ecommerce /ES302

    Par acteurs- Qui commande le produit ou service

    - Qui vend et avec quel type de transaction

  • T1 La communication digitale et le Ecommerce /ES302

    Who 2 Who

    B2C

    G2C

    B2G

    B2B

    C2C

  • B2C

    G2C

    B2G

    B2B

    C2C

  • T1 La communication digitale et le Ecommerce /ES302

    Types de biens- Produits- Physiques- Virtuels

    - Services

    - Abonnements

  • Service

    Produit

    VirtuelRel

  • T1 La communication digitale et le Ecommerce /ES302

    Type de marchant- Avec point(s) de vente

    - Virtuel

  • Chiffres

  • T1 La communication digitale et le Ecommerce /ES302

    Dates6% des achats sont effectus en ligne

    Amazon.com

    Commande de Pizza Hut en ligne

    Tim dfini le WWW

    Invention de le-commerce par Michael Aldrich

    2011

    1995

    1994

    1990

    1979

  • En Suisse : 80% des internautes ont dj achet sur Internet

  • 0250

    500

    750

    1000

    2010

    2011

    20122013

    Milliard de $$$

    Progression des ventes en ligne (mondial)19% par anne

    Source: Goldman Sachs

  • T1 La communication digitale et le Ecommerce /ES302

    e-Nol 2011 au USA- Les e-consommateurs achtent 50% de leurs cadeaux en ligne

    - Ils dpensent 22% de

    plus que le consommateur moyen

    Source: Internet Retailer

  • Plus de 50% de la population suisse a fait un achat sur Internet

    ces 3 derniers mois

  • 2010 : 8 milliards de CHFSource : OFS 2010

  • T1 La communication digitale et le Ecommerce /ES302

    ECOMMERCEEn rsum

  • Avantages ?

  • T1 La communication digitale et le Ecommerce /ES302

    Avantages de lecommerce- Disponibilit 24/7

    - Extensibilit

    - Absence de frontires

    - Espace illimit

  • T1 La communication digitale et le Ecommerce /ES302

    Avantages pour le client- Gain de temps

    - Comparaison des prix facilite

    - Plus de choix

    - Moins cher

    - Achat depuis chez soi

  • T1 La communication digitale et le Ecommerce /ES302

    Avantages pour le marchant- Nouveaux marchs

    - Prsence o se trouve les clients

    - CRM informations sur les clients

    - Automatisations, gains de temps

  • Des inconvnients ?

  • T1 La communication digitale et le Ecommerce /ES302

    Inconvnients- Prsentation des produits

    - Conseils

    - Aspect humain

  • People think e-commerce is just people browsing, but there's more to it than that. More and more

    people are using programs and agents to shop for the best deal, and that's how they're going to be

    getting to your site.

    ~ Tim Berners-Lee

  • Pr-requis

  • tapes pour le lancement dun eshop

  • Quelles sont-elles ?

  • Produits

    Gestion

    PromotionBusiness

  • Business model

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    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

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    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

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    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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    ATeT]dTBcaTP\b

    Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?

    For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

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  • T1 La communication digitale et le Ecommerce /ES302

    Prochain cours- Choix de l'outil

    - Requis techniques

    - Solutions de paiement

    - Rdaction d'un cahier des charges

    - Choix d'un prestataire

    - Mise en place d'une solution